Boris Ljubicic - Portfolio

Title: Chopin 200

Title: IGH 04

Title: HUMAN BEING

Title: IGH 06

Title: LOGO DESIGN

Title: IGH 07

Title: IGH 03

Title: MUSEUM DOCUMENTATION CENTRE 01

Title: NEW LOOK CROATIA 01

Title: MUSEUM 03

Title: MUSEUM 01

Title: NEW LOOK CROATIA 02

Title: HELVETICA NOW 01

Title: IGH 01

Title: LENAC

Title: HUMAN BEING (COPY)

Title: IVAN MESTROVIC/THE CROATIAN SCULPTOR 01

Title: IGH 05

Title: CROATIAN NATIONAL TOURIST BOARD 02

Title: MUSEUM DOCUMENTATION CENTRE 02

Title: IGH 02

Title: IVAN MESTROVIC/THE CROATIAN SCULPTOR 02

Title: EUROPE 2020 - WELCOME TO EUROPE

Title: I-R-B

Title: WAR IN CROATIA 01

Title: CROATIAN NATIONAL TOURIST BOARD 04

Title: MUSEUM DOCUMENTATION CENTRE 03

Title: NTERNATIONAL MUSEUM DAY

Title: HELVETICA NOW 02

Client: Muzej suvremene umjetnosti, Zagreb / Museum of Contemporary Art, Zagreb, Croatia

Designer: Boris Ljubicic

Category: Design

Country: Croatia

Title: WELCOME TO THE MUSEUM OF CONTEMPORARY ART

Editor: STUDIO INTERNATIONAL, Buconjiceva 43, HR-10000 Zagreb, CROATIA

Client: Muzej suvremene umjetnosti, Zagreb / Museum of Contemporary Art, Zagreb, Croatia

Designer: Boris Ljubicic

Category: Design

Country: Croatia

Title: WELCOME TO THE MUSEUM OF CONTEMPORARY ART

Editor: STUDIO INTERNATIONAL, Buconjiceva 43, HR-10000 Zagreb, CROATIA

Copywriter: Boris Ljubicic

Author: Boris Ljubicic

Art Director: Boris Ljubicic

Ad Agency: STUDIO INTERNATIONAL

Assignment

Museum as a theme has been used in various ways. Posters mainly represent artifacts exhibited in a museum. The question was how to attract the attention of a public which normally doesn't go to museums.
Contemporary Art Museum in Zagreb is in new part of city where are no other cultural institution, theater or something similar. It is a completely new facility which are not standing out with his external architecture. It's meant for younger audience which has its iconic symbols of live colors and consumers look. Museums today are like fast food restaurants.

Approach

Museums attract widest audience on multiple ways. Typographic design is made from McDonald's logo and was motif of this complimentary poster.
Tourists do not want to waste too much time in museums, as they want to experience other things as well. Museums are the space of spiritual food, the famous McDonald’s logo is a symbol of fast and cheap food. It is attractive and with its bright and warm colors it associates some ART works of the XX century.

Results

The client wanted to attract more people into the museum, notably those who never visit it and young people. There are several reasons why most of the people do not visit the museums, with the exception of passionate art lovers. Museum are places where we should consume culture.