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The goal of the project was to create a logo for a family-style Moroccan cuisine restaurant. The solution needed to be representative of Moroccan culture, food and the shared plate style of restaurant. It was also important that the logo communicate the relaxed setting of the environment.
The solution was created with the inspiration of Moroccan tiling and the bright colors seen in the marketplace. The name The Oven itself is centered around the theme of the community ovens seen in Morocco where the townspeople gather to bake their bread together. The colors maroon and orange represent the brightness of an oven's flame and the circle of forks displays the concept of a community meal.
The project successfully communicates the style of the restaurant and leaves the viewer with an automatic impression of Moroccan shared plates. The bright colors and the softness of the typefaces communicate the laid-back environment of the business.