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Concept: Every tree we cut now is a desert of tomorrow. A tree trunk made out of sand emphasis the current destruction of our forests.
Philosophy: Simplicity is the highest level of complexity; Complexity is the highest level of simplicity.
Execution: The chopped trunk of a tree is entirely composed out of sands. Days of computer graphics and retouching were implemented to achieve the final metaphor while keeping the features of a chopped trunk respectfully. Moreover, The typography is formed out of sands to reflect the fragility of our decisions that once we make them, we can't take them back.
More than 12,000 children have reportedly been killed so far as a result of the Syrian civil war and the number is increasing rapidly.
Dedicated to "Aylan Kurdi" the 3 years old Syrian boy that was found dead on the beach.
Disclaimer: *No babies were harmed in the making of this poster. They are just being tortured to death RIGHT NOW by the cradle of wars...
Client Brief: Systematic food: OBESITY AND MALNUTRITION: The change in lifestyle and nutrition cause a dual and contrasting effect: the problems of overweight and obesity in industrialized countries, the phenomenon of malnutrition in the developing nationalities. The daily choices that creative people are called to tell, are the way to promote a more balanced global food system.
Philosophy: Simplicity is the highest level of complexity; complexity is the highest level of simplicity.
Creative Concept: Then God said, "Let Us make man in Our image". Alas! What a Parallel Equation.
Creative Trigger: “Playing with Time”.
Creative Technique: By reshaping the body structure of Adam and Eve in the old famous engraving piece "Adam and Eve" by Albrecht Dürer in 1504 into a grossly fat and overweight bodies, I have emphasized on the delicate truth of our daily choices and the consequences that we are committing by our freewill. Replacing the “Apple” in the original artwork with a piece of “Burger” indicates a turning point of ruining the image of ourselves and the image of our God without learning from the previous sins we have made and punished for it since the dawn of time.
Awards:2015, Finalist, IX International Eco-Poster Triennial “the 4th Block”, KHARKIV/UKRAINE.2015, Silver Award, Graphis “Poster Annual 2015”, NEW YORK/USA. 2014, Finalist, 11 Golden Bee “International Biennale of Graphic Design”, MOSCOW/RUSSIA.2014, Winner, Poster Heroes 4 “Systemic Food” - Plug Creativity, TORINO/ITALY.
The Museum of Cultural Heritage In Iran has requested to design a poster for their "Water Crisis" exhibition in 2015.
Philosophy:Simplicity is the highest level of complexity; complexity is the highest level of simplicity.
Inspiration: What is emotionally more powerful in the history of mankind than the image of a human tear? Inspiration at the most sensational moment combined with rationale determination to wipe off these tears, visualize it and put into a great cause.
Concept: How many running faucets we have left behind? How many drops of water have been and still draining out for nothing? This is nothing but the ugly truth of our daily consumption of water. A rusted future where it is out of water but full of tears? A thirsty realm where we have to suffer, cry and drink back our tears to survive? Save water or someday, there will be no water but our tears.
Explanation: By replacing metaphorically the human eye with a plughole of a sink, I have quod erat demonstrandum the image of water consumption of the past and the current present, echoing away in a single tear (drop of water) into the rusted future of mankind. Hours of collective photo manipulation and retouching took place to give birth to the final outcome. Every single element was studied separately and carefully. The typographic characters for example were composed differently; every letter was altered from the rest of its peers to make it randomly realistic and naturally rusted.
Awards:2015, Bronze Award, The 7th China International Poster Biennial, HANGZHOU/CHINA.