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  • Tae Young Kim

Category
Advertising
Title
Glaciers are freezing from the Absolut
Student
Tae young Kim
School
Hansung University of Design & Arts Institute
Professor
SEUNG-MIN HAN
Dong-joo Park
Category
Advertising
Title
Glaciers are freezing from the Absolut
Student
Tae young Kim
School
Hansung University of Design & Arts Institute
Professor
SEUNG-MIN HAN
Dong-joo Park

Assignment

It created an absolut advertisement that considers environmental conservation.

Approach

Currently, environmental issues are becoming a hot topic. Greenhouse gases are melting glaciers in the Arctic, and as a result, many polar bears are becoming extinct.
Recycling glass bottles does not harm the environment more than making new glass bottles. Making new glass bottles is because more greenhouse gases come out.
Most of Absolut's glass bottles are made using recycled glass bottles. I exaggerated this and expressed that glaciers are freezing from the glass bottle of Absolut.
The glacier was made in the shape of an Absolut to mean that the glacier is freezing due to a glass bottle of Absolut.
I used a lot of cold colors to give it a feeling of freezing cold.

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