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To produce a cousin of the most widely used sans serif typeface family - Open Sans. With 2.7 Trillion page views a week Open Sans needs a serif companion to expand the typographic palette.
Design a distinct cousin to the sans serif that is a) not simply adding serifs to sans serif forms as is done with other designs b) a serif design that is unique among other serif designs c) works well in both print document and reading on screen for multilingual use.
A contemporary serif design that is both sturdy and elegant. Remarkably versatile and complementary to the Sans Serif cousin.