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  • Sneed Speed

Category
Design
Title
Sneed Speed | Gear Shift Knobs & Covers
Account Director
Sneed Speed
Category
Design
Title
Sneed Speed | Gear Shift Knobs & Covers
Account Director
Sneed Speed

Assignment

Sneed4Speed has been racing the "new" BMW MINI Cooper since 2006. Back then, there were no heavy duty race or performance parts available for a car so brand new and like nothing else on the market.

Approach

The Sneed4Speed oil cooler kit solved that problem allowing MINIs to run full track sessions without overheating their engine oil.

Once the engine oil temperatures were under control the next weak link in the new MINI was the front brakes. They were undersized and overheated quickly.

Results

Sneed4Speed developed a brake cooler kit that forced air from the front bumper through flexible hoses into proprietary brackets mounted on the wheel hub to blow the air directly into the brake rotor, Best Sti Shift knob and cool the brake system. The kit worked very well, reducing peak temperatures by over 500F!

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