A one-off wine for a major internet retailer, which had to reflect the progressive nature of the company and be visually exciting online – ‘a work of art’ if you like.

So, we came up with a name to match. As well as easy online recognition and enjoying the wine (obviously), the consumer gets a ‘bonus’ from the tactile finishing, both paper stock and spot UV varnish. A modern package to target a younger demographic.

This small parcel of wine sold-out rapidly, evidence suggesting the packaging reproduced well online, creating the surge in sales.