Justin Brands wanted real rodeo for the re-launch of the Nocona Boots brand. They wanted authentic, documentary style shots with gritty texture and dramatic lighting.

We shot leading PRCA riders at the Huntsville, Texas rodeo. We spent three days shooting behind-the-scenes and lifestyle as well as competition photos.

The photographs continue to be used in print and social media campaigns to great affect. The campaign won a Gold ADDY in Cincinnati and Silver in AAF District competition.

Costa Del Mar's sunglasses dominate fishing and water sports markets. They rolled out their new line of prescription frames by featuring new locations and activities while honoring their legacy—the beach. Gotta' dance with who brung ya.

We shot semi-pro and amateur models in new environments, keeping it simple and real. McGarrah Jesse designed a promotional catalog targeted to wholesale distributors.

Costa's first trip to market sold out their entire stock.

YETI Coolers rolled out a new line of bottles, the Rambler, as tough as science allows.

Shoot real ranch-hands working in real Texas heat. No problem, it was 105°. Hot as Hell's brass hinges. YETI to the rescue—all the ice cold water we could drink. Good as riding a gravy train with biscuit wheels.

The photos, more than a year old, are still being used on YETI's website and social and paid media.