• Competitions
    • |
  • Publications
    • |
  • Store
    • |
  • Events
    • |
  • Blog
    • |
  • Schools
    • |
  • Portfolios
    • |
  • Info
SIGN UP or LOG IN
0
Graphis  

Portfolios

  • Scott Van Osdol

Category
Advertising
Title
YETI Rambler, Fence Mending Campaign
Ad Agency
McGarrah Jessee, Austin
Category
Advertising
Title
YETI Rambler, Fence Mending Campaign
Ad Agency
McGarrah Jessee, Austin

Assignment

YETI Coolers rolled out a new line of bottles, the Rambler, as tough as science allows.

Approach

Shoot real ranch-hands working in real Texas heat. No problem, it was 105°. Hot as Hell's brass hinges. YETI to the rescue—all the ice cold water we could drink. Good as riding a gravy train with biscuit wheels.

Results

The photos, more than a year old, are still being used on YETI's website and social and paid media.

Category
Advertising
Title
Costa Del Mar Optical Campaign
Ad Agency
McGarrah Jessee, Austin
Category
Advertising
Title
Costa Del Mar Optical Campaign
Ad Agency
McGarrah Jessee, Austin
Category
Advertising
Title
Costa Del Mar Optical Campaign
Ad Agency
McGarrah Jessee, Austin
Category
Advertising
Title
Costa Del Mar Optical Campaign
Ad Agency
McGarrah Jessee, Austin
Category
Advertising
Title
Costa Del Mar Optical Campaign
Ad Agency
McGarrah Jessee, Austin
Category
Advertising
Title
Costa Del Mar Optical Campaign
Ad Agency
McGarrah Jessee, Austin
Category
Advertising
Title
Costa Del Mar Optical Campaign
Ad Agency
McGarrah Jessee, Austin
Category
Advertising
Title
Costa Del Mar Optical Campaign
Ad Agency
McGarrah Jessee, Austin
Category
Advertising
Title
Costa Del Mar Optical Campaign
Ad Agency
McGarrah Jessee, Austin
Category
Advertising
Title
Costa Del Mar Optical Campaign
Ad Agency
McGarrah Jessee, Austin
Category
Advertising
Title
Costa Del Mar Optical
Ad Agency
McGarrah Jessee, Austin
Category
Advertising
Title
Costa Del Mar Optical
Ad Agency
McGarrah Jessee, Austin

Assignment

Costa Del Mar's sunglasses dominate fishing and water sports markets. They rolled out their new line of prescription frames by featuring new locations and activities while honoring their legacy—the beach. Gotta' dance with who brung ya.

Approach

We shot semi-pro and amateur models in new environments, keeping it simple and real. McGarrah Jesse designed a promotional catalog targeted to wholesale distributors.

Results

Costa's first trip to market sold out their entire stock.

Category
Advertising
Title
Nocona Boots "Let's Rodeo" Campaign
Ad Agency
Intrinzic, Inc., Cincinnati
Category
Advertising
Title
Nocona Boots "Let's Rodeo" Campaign
Ad Agency
Intrinzic, Inc., Cincinnati
Category
Advertising
Title
Nocona Boots "Let's Rodeo" Campaign
Ad Agency
Intrinzic, Inc., Cincinnati
Category
Advertising
Title
Nocona Boots "Let's Rodeo" Campaign
Ad Agency
Intrinzic, Inc., Cincinnati
Category
Advertising
Title
Nocona Boots "Let's Rodeo" Campaign
Ad Agency
Intrinzic, Inc., Cincinnati
Category
Advertising
Title
Nocona Boots "Let's Rodeo" Campaign
Ad Agency
Intrinzic, Inc., Cincinnati
Category
Advertising
Title
Nocona "Let's Rodeo" Campaign
Ad Agency
Intrinzic, Inc., Cincinnati
Category
Advertising
Title
Nocona "Let's Rodeo" Campaign
Ad Agency
Intrinzic, Inc., Cincinnati

Assignment

Justin Brands wanted real rodeo for the re-launch of the Nocona Boots brand. They wanted authentic, documentary style shots with gritty texture and dramatic lighting.

Approach

We shot leading PRCA riders at the Huntsville, Texas rodeo. We spent three days shooting behind-the-scenes and lifestyle as well as competition photos.

Results

The photographs continue to be used in print and social media campaigns to great affect. The campaign won a Gold ADDY in Cincinnati and Silver in AAF District competition.

Category
Advertising
Title
YETI Rambler, Fence Mending
Ad Agency
McGarrah Jessee, Austin
McGarrah Jessee, Austin
Category
Advertising
Title
YETI Rambler, Fence Mending
Ad Agency
McGarrah Jessee, Austin
McGarrah Jessee, Austin
Category
Advertising
Title
YETI Rambler, Fence Mending
Ad Agency
McGarrah Jessee, Austin
Category
Advertising
Title
YETI Rambler, Fence Mending
Ad Agency
McGarrah Jessee, Austin
Category
Advertising
Title
YETI Rambler, Fence Mending
Ad Agency
McGarrah Jessee, Austin
Category
Advertising
Title
YETI Rambler, Fence Mending
Ad Agency
McGarrah Jessee, Austin
Previous Next
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12
  13. 13
  14. 14
View Thumbnails View Full Credits View Bio

Graphis Inc.


Publisher:
B. Martin Pedersen
Address:
389 5th Ave., Suite 1105
New York, NY 10016
Phone:
+1.212.532.9387
Email:
help@graphis.com

Current Competitions

  • Competition & Categories
  • Recent Entries
  • Awards

Winners

  • Recent Winners
  • Platinum Award Winners

Store

  • Annuals
  • Non-Annuals
  • Professional Books
  • Past Magazines

Portfolios

  • Masters Portfolios
  • Professional Portfolios

Competition Archives

  • Poster Competitions
  • Design Competitions
  • Advertising Competitions
  • Photography Competitions
  • Design Other Competitions
  • Logo Competitions
  • Logo Database

Schools

  • New Talent Competitions
  • School Directory
  • Education Masters
  • Schools FAQ

Annual Reports

  • Annual Reports Competitions
  • Top Annual Reports
  • Mead Show Winners
    (1963-2001)
  • Graphis Winners
  • Judges

Connect

Magazine Archives

  • Graphis Magazines
  • Magazine Contributors

About Us

  • About
  • Membership
  • FAQ
  • Employment
  • Terms & Conditions

© 2023 Graphis Inc. © 2023 Graphis Institute, a nonprofit 501(c)3 organization. All rights reserved.