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Re-design of the foaming face wash package structure for Asian market.
The Dove Team saw an opportunity to turn an everyday functional component-the Clip Lock- into the Brands Story teller. White the bottle shape represents the soft, pure, foamy uniqueness of the product, the ergonomically friendly shape is easily gripped and dispensed in a woman’s hand. The Bird Clip and enticing Shape seamlessly team up to deliver the Brand’s message of discovery and enjoyment each and every time the consumer touches it.
The new DOVE foaming face wash has a great story to tell topped off by Clip Lock customized in the shape of a Dove.