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Gloria Kondrup, my dearest professor at school asked me to change the identity of International Medical Corps (IMC). Their current identity was very sterile and formal. The organization helps millions of people all over the world so I wanted to bring that fact in to their new identity. I came up with the new logo, which is friendly and genuine. Based on that, I changed the entire identity, letterhead, business cards, website, smart phone application, etc.
How could I get peoples attention for underwear by not showing the actual underwear? This poster came to life when I came up with the new packaging for underwear so it would protect people from contracting an STD. I came up with the idea of Protect your private area.
12 people were chosen from Art Center College of Design to work on Jenny Craig & Nestle program. We had to find issues and come up with the solution. Our group was a mix of Graphic Designers, Illustrators, and Product Designers. We helped each other to come up with the new packaging, environment, and a whole new feeling for Jenny Craig. Our research and design team were also chosen by Jenny Craig and Nestle representatives to be shown inside their research center. This very long process was accomplished with the help of the incredibly patient and knowledgeable Gerardo Herrera, Sherry Hoffman and James Chu.
Annie Haung my fantastic editorial instructor asked me to find a magazine that I think it has the potential for changing and going forward. I chose the Frontier's Magazine, A Los Angeles weekly gay and lesbian magazine. I dedicated this issue to four different countries where being homosexual is a crime. By showing this I was indirectly telling people in America, "hey dont be so angry you are not able to marry the same sex, look at the bright side. You are not being killed for just being gay."