This is a class project for the MA Typography class at SCAD. We were asked to develop 10 typographic pieces for a newspaper inspired by a persona of one's own choice. This particular one is an exploration of type in space.

The persona I chose was famed molecular gastronomist Heston Blumenthal. I chose to mimic his process of going back to the root of things to gain inspiration. This piece was constructed in place - within the hollow of a cut down tree at the local park. The type was cut out of blue foam and placed within the space of the tree trunk. It was then covered with dirt, fresh moss and finally worms to bring it to life.

The rawness of the natural texture of the earth brings this piece alive. The integration of natural forms and physical play is what makes this a successful work of art.