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National Hockey League teams go through a thousand hockey sticks per year. (Gasp!) Turns out carbon ﬁ ber doesn’t degrade—bad news for landﬁ lls. Savvy do-gooders in LA wanted to address the problem with upcyling, turning them into sleek new BBQ tools. They put DDW to the task of making them irresistible to mindful Millennials.Our team invented the name Requip’d to allow the brand to expand beyond hockey while putting their mission front and center. We kept a nod to hockey in the brand mark and designed packaging worthy of the cause.
The result: Requip’d can barely keep up with demand and hockey fans are loving their BBQ tools.
WE created a throwback design to reintroduce Estrella Jalisco to a new generation.
WE created a unique typographic solution to convey the upbeat personality of the brand.