Develop infographic to promote Atmel's 30-year history within the automotive semiconductor space. The infographic needed to be both interesting and visually compelling to Engineers, Makers, and our general social media followers.
Content Approach: In-depth auto facts combined with clever and playful slogans incorporating a timeline outlining Atmel’s 30 year history in the automotive market.
Design Approach: A retro node to the past, with an infographic/typographic embrace of the present.
Title “Atmel in the Driver’s Seat” reinforces Atmel leading position in the auto market. Center emblem, and typography sets the retro tone of the piece
Color Palette: Wanted a light and open look hence the use of the light background color supported by Atmel corporate color palette.
Simple icons to visually support the information points addressed in the copy
Biggest Challenge – Developing compelling and factual content and composing that content in a visually interesting, compelling, and contemporary fashion.
Atmel in the Driver's Seat Infographic was received with great reviews through our all our social media channels, and by some competitors who wanted to know what design firm was used to develop the piece which was very flattering for it was developed in-house. The infographic poster has global appeal and was just been translated into Chinese