Poster for Latin American Design Festival 2020, a design and creative festival held in Lima Perú, celebrating the diverse creative resourcefulness.
Stickers have been an inexpensive and effective way to advertise a service or product for many years. Stuck in the street on poles, sidewalks, mailboxes, bus stops, doors and where they are visible. We use the sticker technique to give visibility and in addition to reflecting the abundance of festival speakers on offer. It is a resource that is very present in our day to day, which is gradually being replaced with digital media and digital advertising.
We create the poster based on stickers in the same way that they are pasted on the streets, one on top of the other. The poster was delivered to the attendees along with a set of stickers and the poster design was applied to various merchandising pieces of the festival achieving great contrast, visibility and immediate impact.