The assignment in entry-level typography class was to design a poster communicating a common issue in the world. The project was called Identity in Crisis and challenged students to evaluate personal and common worldly misperceptions that effect one's identity.

I chose the idea of Success as my subject because the world tells us that to be successful you have to have excess (i.e. higher education, high-paying jobs, high-end cars, name brand clothing and accessories, large and/or multiple homes, etc.). The crisis for me is that I don't define success as any of those things. What if, instead of excess, success was less? What if success had less to do with money and more to do with things that don't cost money. What would the identity of our world look like if our ideas of success changed?

Success is jumbled on the poster to represent the idea that the world's view of success is messy, not formulaic, etc. The question marks are created out of stacks of pennies to show that success costs a lot and it isn't always worth the cost (cost not necessarily restricted to the idea of money). The word excess is repeated in the background in various directions to evoke the feeling of excess.