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Graphis  

Judges Portfolios

  • Rafael Fernandes

Art Director
Rafael Fernandes
Category
Advertising
Title
Bottle Cap Flag
Creative Director
Rafael Fernandes
Copywriter
Rafael Fernandes
Ad Agency
Angry Dog
Art Director
Rafael Fernandes
Category
Advertising
Title
Bottle Cap Flag
Creative Director
Rafael Fernandes
Copywriter
Rafael Fernandes
Ad Agency
Angry Dog

Assignment

This ad was developed for the launch of Nippon Bebidas, brazilian importer of japanese beverages.

Approach

Our great challenge was creating a strong idea with communication potential and especially with low production cost. It had to be something clear, understood immediately.
Our inspiration was the Japanese flag, an obvious but also very powerful reference.

Results

At first, it would be an idea for a single poster that should be used at the client's headquarters, but they liked it so much that it became part of an advertising campaign.

Art Director
Rafael Fernandes
Category
Advertising
Title
Bottle Cap and Hashi Flag
Creative Director
Rafael Fernandes
Copywriter
Rafael Fernandes
Ad Agency
Angry Dog
Art Director
Rafael Fernandes
Category
Advertising
Title
Bottle Cap and Hashi Flag
Creative Director
Rafael Fernandes
Copywriter
Rafael Fernandes
Ad Agency
Angry Dog

Assignment

Months after its launch, Nippon Bebidas, Brazilian importer of Japanese beverages, also began to import Japanese food.

Approach

Due to the success of the launch campaign, we decided to take the same approach by adding a hashi to the composition.

Results

This piece had great acceptance and the client was very satisfied with the return.

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