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This ad was developed for the launch of Nippon Bebidas, brazilian importer of japanese beverages.
Our great challenge was creating a strong idea with communication potential and especially with low production cost. It had to be something clear, understood immediately. Our inspiration was the Japanese flag, an obvious but also very powerful reference.
At first, it would be an idea for a single poster that should be used at the client's headquarters, but they liked it so much that it became part of an advertising campaign.
Months after its launch, Nippon Bebidas, Brazilian importer of Japanese beverages, also began to import Japanese food.
Due to the success of the launch campaign, we decided to take the same approach by adding a hashi to the composition.
This piece had great acceptance and the client was very satisfied with the return.