After changing the Brand Identity, the Worth Rent A Car company recognized the need to go further with the supportive advertising campaign that we proposed. The task was to raise the new brand image and new logo promotion.

Designer And Gentleman’s approach was to follow the current trends. Interaction is crucial in digital advertising. But we wanted to go back to traditional print advertising yet keep that interaction principles. Therefore we created a printed "connect-the-dots" magazine ad which, when the lines are connected, reveals the new logo letter “W”.

Tone of Voice/ Mood.

You simply take this car when the ride matters and the destination matters. Happiness is the journey and the destination with Worth rent a car.

The dots describe several phases in driving the car of your dreams and having a great new experience.

Positive reactions, more customers, brand awareness.

Task was to bring attraction to the fundraising event.

By creating powerful visual that will combine all three aspect of the campaign is what makes this visual extraordinary.
Implementing the part of the logo on the hat, the ECG line; Adding the Harness racing motive and a hat which is promotional; high light is what made people get involved and join Lifelines effort helping the ones in need.

Funds were collected and Lifeline achieved their goal.