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Pick a social cause and come up with a product innovation to solve that problem.
The Hush Pad is a product innovation, solving the social issue of buying and disposing of pregnancy tests in India. It is done in collaboration with 'Stayfree', one of India's leading women's hygiene brand; which will help teenage girls check for pregnancies before time.
The product can be expected to reduce unhealthy abortions and reduce the stigma attached to pregnancy tests.
Burger King wants to prove to 18-24 year-old's that the Whopper isn't crap. It's made-to-order using all natural ingredients unlike many other fast-food chains.
Burger King shows millennia that the Whopper is made-to-order and not pre-cooked. The Whopper takes on Big Mac in the ultimate public showdown, The Rot Off and shows a new generation of Whopper lovers that the Whopper is indeed, not crap.
The 30-day battle reveals that the Whopper is indeed the Rot Off challenge winner and it wasn't even a close call with the Big Mac that didn't rot much for 30 days.