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Graphis  

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  • Naoto Ono

Category
Design
Title
Aloft Hotels Brand Identity
Creative Director
Naoto Ono
Category
Design
Title
Aloft Hotels Brand Identity
Creative Director
Naoto Ono
Category
Design
Title
Harry & David
Creative Director
Naoto Ono
Category
Design
Title
Harry & David
Creative Director
Naoto Ono
Category
Design
Title
Aloft Hotels | Logo and brand identity
Category
Design
Title
Aloft Hotels | Logo and brand identity

Assignment

Following the success of the W Hotels rebranding, a new project based on the W ethos was launched. Closely working with Starwood Hotels & Resorts to conceive an entirely new hotel experience for the select service market, from creating the name itself, to conceptualizing the brand’s overall direction, to creating a comprehensive style guide for all visual materials.

Approach

Besides developing the brand identity, I lead the team to create a fully integrated campaign that includes marketing/promotional materials, social media marketing, brand videos, in-hotel collateral, online identity, even the Aloft Hotels brand song.

Results

The overwhelmingly positive customer feedback has proved we’ve established Aloft in the global hospitality market successfully. Launched in 2008, there are already 180+ Aloft Hotels around the world.

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