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Visually illustrate seasonal local foods from Minnesota.
We created a silhouette of Minnesota using local foods, fresh or shelf-stable, to create four seasons of local foods. Each season used a unique set of foods that were seasonally appropriate or limited within each season.
Outstanding feedback and approval from internal clients, customers and marketplace. Local magazine publications tried to replicate this idea in various ways.
Create a promotion for the month of February that encompass Valentine's Day and Heart Healthy month highlighting local foods.
Create a heart silhouette of a heart using local foods from sweet and savory to healthy and green, while keeping true to local foods available in February in Minnesota.
Favorable approval and interest in social media promotions and continues to be a favorite for the client and customers.