• Competitions
  • |
  • Publications
  • |
  • Store
  • |
  • Events
  • |
  • Blog
  • |
  • Schools
  • |
  • Portfolios
  • |
  • Info
SIGN UP or LOG IN
0
Graphis  

Portfolios

  • Matthew Phelan

Designer
Matthew Phelan
Category
Design
Title
Hillbilly Days 2015
School
Texas State University
Professor
Bill Meek
Designer
Matthew Phelan
Category
Design
Title
Hillbilly Days 2015
School
Texas State University
Professor
Bill Meek

Assignment

The assignment included branding an upcoming event in the United States. I chose to brand Hillbilly Days in Pikeville, KY, a weekend long event that celebrates hillbilly culture to promote the local town and raise money and awareness for children with special accommodations.

Approach

I aimed to create a brand that the bluegrass state would be proud of. It was all about embracing and making light heart of a household stereotype. It is a family festival, so I wanted to make something fun but also conceptual enough to appeal to the business side of branding. Overall, the logo needed to feel neutral, natural, and familiar.

Results

In the end, I created a character that could be seen playing a banjo at the festival. The corncob pipe in his mouth mirrors the culture and the hand rendered typography fulfills a playful aesthetic. The colors are easy on the eyes while also staying true to the forms.

View Thumbnails View Full Credits View Bio

Graphis Inc.


Publisher:
B. Martin Pedersen
Address:
389 5th Ave., Suite 1105
New York, NY 10016
Phone:
+1.212.532.9387
Email:
help@graphis.com

Current Competitions

  • Competition & Categories
  • Recent Entries
  • Awards

Winners

  • Recent Winners
  • Platinum Award Winners

Store

  • Annuals
  • Non-Annuals
  • Professional Books
  • Past Magazines

Portfolios

  • Masters Portfolios
  • Professional Portfolios

Competition Archives

  • Poster Competitions
  • Design Competitions
  • Advertising Competitions
  • Photography Competitions
  • Design Other Competitions
  • Logo Competitions
  • Logo Database

Schools

  • New Talent Competitions
  • School Directory
  • Education Masters
  • Schools FAQ

Annual Reports

  • Annual Reports Competitions
  • Top Annual Reports
  • Mead Show Winners
    (1963-2001)
  • Graphis Winners
  • Judges

Connect

Magazine Archives

  • Graphis Magazines
  • Magazine Contributors

About Us

  • About
  • Membership
  • FAQ
  • Employment
  • Terms & Conditions

© 2023 Graphis Inc. © 2023 Graphis Institute, a nonprofit 501(c)3 organization. All rights reserved.