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The assignment was to design a unique, attention-grabbing poster for the short psychological thriller "I've Been Compromised," which had its world premiere at the Big Apple Film Festival and is also an official selection at the Garden State Film Festival.
I co-wrote and co-directed the film with my wife Courtney, so I'm very close to the material. As a designer, it was important to me that our poster be thematically relevant and conceptually clever. Since our film is a psychological thriller that deals with a fractured psyche, I chose to cut up an image of our protagonist in a way that's reminiscent of a document sent through a paper shredder. This "compromised" image and title treatment set the right mood for a retro-inspired spy thriller.
We've received a lot of positive feedback. The poster was featured on SVA's Instagram account for Type Tuesday. It kicked off a social promotion campaign using the same key art with an extension of the title treatment that employed redaction in addition to shredding as a method of "compromising" the letterforms. It will also be featured in an upcoming book on poster design, called "Making Posters," published by Bloomsbury.
The assignment was to create an identity for Milestones Psychology, a group of multidisciplinary clinicians who specialize in working with children and families from pre-school to college.
Since this was a start-up, I was able to work with the founders to build their identity from the ground up. The logo needed to appeal to families but also convey a strong sense of purpose. We settled on an "M" monogram that represents the segments or steps in the journey to psychological wellness. This approach was conceptually relevant to the work they do. The bright color progression and rounded terminals also achieved a tasteful kid-friendly aesthetic. The color progression in the logo was supported through vibrant pattens and supporting graphics and also in a gradient color treatment in their branded photography.
This identity was a Top 10 Winner in this year's HOW Logo Design Awards. My clients loved the fact that the logo and extended identity worked on multiple levels. They felt it was eye-catching and unique, while achieving their business objectives and appealing to their target audience of parents of children in need of therapy. They were so happy with the initial work that they hired me to design their web site (which you can view at https://www.milestonespsychology.com/). We have an ongoing relationship and I'm planning to create a branded wall mural in their office in the next few months.