The concept for the imagery was to create something so compelling enough it would get people to stop and look at the poster. In order to convey our message each poster had an element of rock and roll combined with aquatic imagery because the venue is the Aquarium of the Pacific.

Passersby can engage with the poster by plugging their headphones into any of the outlets on the poster to sample the various songs that will be played at the venue. Each poster was specifically concepted, crafted and photographed. It’s all authentic but meant to look surreal.

This is an interactive experience that gives a sense of tactility to the brand. This makes the event more personable resulting in memories along with feelings of sentiment towards the brand as well. These billboards were also informative as they let the consumers listen to the music that would be played at the aquarium while directing them to the site where they could get further information. This is a fun and unique experience for a person to engage the brand with more sensory details than a traditional poster. This helps bring more traffic to the website and raise awareness for not only the event but for the musicians themselves.

The goal here was to design an advertisement to introduce the Nike Air Force 1 shoe featuring designs from noted fashion designer Riccardo Tischi. The shoes are mostly for style not athleticism so we had a bit of fun with the copy.

These days consumers love to take photos displaying their lifestyle on various social media platforms. Our approach was a “tongue and cheek campaign” that played off of those characteristics. This plays to the consumer’s obsession with selfies and sneaking photos of unsuspecting people.

Creating a modern ad with a tongue-in-check outlook at the way people buy shoes just for style. This is an unconventional art direction that peeks the interest of consumers flipping through a magazine by putting them in scenarios where they could imagine themselves snapping a photo.

The concept for the imagery was to create something so compelling enough it would get people to stop and look at the poster. In order to convey our message each poster had an element of rock and roll combined with aquatic imagery because the venue is the Aquarium of the Pacific.

Passersby can engage with the poster by plugging their headphones into any of the outlets on the poster to sample the various songs that will be played at the venue. Each poster was specifically concepted, crafted and photographed. It’s all authentic but meant to look surreal.

This is an interactive experience that gives a sense of tactility to the brand. This makes the event more personable resulting in memories along with feelings of sentiment towards the brand as well. These billboards were also informative as they let the consumers listen to the music that would be played at the aquarium while directing them to the site where they could get further information. This is a fun and unique experience for a person to engage the brand with more sensory details than a traditional poster. This helps bring more traffic to the website and raise awareness for not only the event but for the musicians themselves.

The goal here was to design an advertisement to introduce the Nike Air Force 1 shoe featuring designs from noted fashion designer Riccardo Tischi. The shoes are mostly for style not athleticism so we had a bit of fun with the copy.

These days consumers love to take photos displaying their lifestyle on various social media platforms. Our approach was a “tongue and cheek campaign” that played off of those characteristics. This plays to the consumer’s obsession with selfies and sneaking photos of unsuspecting people.

Creating a modern ad with a tongue-in-check outlook at the way people buy shoes just for style. This is an unconventional art direction that peeks the interest of consumers flipping through a magazine by putting them in scenarios where they could imagine themselves snapping a photo.

The concept for the imagery was to create something so compelling enough it would get people to stop and look at the poster. In order to convey our message each poster had an element of rock and roll combined with aquatic imagery because the venue is the Aquarium of the Pacific.

Passersby can engage with the poster by plugging their headphones into any of the outlets on the poster to sample the various songs that will be played at the venue. Each poster was specifically concepted, crafted and photographed. It’s all authentic but meant to look surreal.

This is an interactive experience that gives a sense of tactility to the brand. This makes the event more personable resulting in memories along with feelings of sentiment towards the brand as well. These billboards were also informative as they let the consumers listen to the music that would be played at the aquarium while directing them to the site where they could get further information. This is a fun and unique experience for a person to engage the brand with more sensory details than a traditional poster. This helps bring more traffic to the website and raise awareness for not only the event but for the musicians themselves.

The concept for the imagery was to create something so compelling enough it would get people to stop and look at the poster. In order to convey our message each poster had an element of rock and roll combined with aquatic imagery because the venue is the Aquarium of the Pacific.

Passersby can engage with the poster by plugging their headphones into any of the outlets on the poster to sample the various songs that will be played at the venue. Each poster was specifically concepted, crafted and photographed. It’s all authentic but meant to look surreal.

This is an interactive experience that gives a sense of tactility to the brand. This makes the event more personable resulting in memories along with feelings of sentiment towards the brand as well. These billboards were also informative as they let the consumers listen to the music that would be played at the aquarium while directing them to the site where they could get further information. This is a fun and unique experience for a person to engage the brand with more sensory details than a traditional poster. This helps bring more traffic to the website and raise awareness for not only the event but for the musicians themselves.