Redesign of a classic ano 1882
famous California wine.
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Bringing Francis Coppola movie world into wine concept
Scope: Strategy, future insight, innovation, naming, brand identity,
packaging, structural, web, collateral design, brand experience, more
!Director's Cut pays homage to the history of filmmaking
with its wraparound label designed after a Zoetrope strip,
one of the earliest moving picture devices. Each Director’s Cut
label is a replica of a strip from Francis’s personal Zoetrope collection.