At Gradients Soda, we love music, especially Synthwave. Synthwave (also called retrowave) is an electronic music microgenre that is based predominately on the music associated with action and science-fiction film soundtracks of the 1980s. Other influences are drawn from that decade's art and video games. Synthwave musicians often espouse nostalgia for 1980s culture and attempt to capture the era's atmosphere and celebrate it.

Gradients is a hypothetical line of organic Slow-Soda. This conceptual brand differentiates itself by the use of Synthwave/Vaporwave aesthetic, giving a nice-looking nostalgic summer feeling; And it makes perfect sense for a so-called "Slow Brewed Soda Brand".
Just chill, relax, grab one of these vivid and graphical can and think of your vintage memories with your family & friends or maybe watch some old VHS.

The range is made up with 6 different cans with names like 'Evening Sunshine', 'Minnesota Vikings', 'Pun Yeta' or 'Wedding blues'.

Frida Kombucha is a conceptual sparkling probiotic beverage. The range is available in 6 different flavors such as Ginger Power, Grapefruit, Chocolate mint, Rose Kiss, and so on… Early studies have looked into probiotics’ effects on everything from cancer to heart disease to the immune system, showing evidence that regularly consuming probiotics might lower your risk of certain diseases.

To illustrate the benefits of Frida Kombucha, we used several patterns with geometrical shapes and circles which basically represent bacterias at work. In brief, the design of the cans is a metaphor of a good digestion (with a beautiful color palette). The bold typeface for the name is from the foundry Violaine et Jérémy and fits nicely with the overall look.

These cans have been designed by french creative Studio Blackthorns. This project is a part of its 366 Cans Challenge for the year 2020.

Pastis 1811 is a truly traditional Pastis, produced by macerating and distilling (under controlled temperature) various carefully selected seeds and plants (wormwood, mugwort, gentian, liquorice, star anise...).

The challenge of rebranding this bottle and its packaging lay in the fact of mixing old-fashioned tradition and modernity. Indeed, a quasi-anachronic visual identity had to be designed, reconciling the Napoleonic era and our modern times.
Our approach was to produce various graphics relating to the Napoleonic era, using strong visual assets and symbols. In this sense, we used the coat of arms of the Bonaparte house with the imperial eagle, but also emblems of horses, hats and bees.

For the color palette, we focused on earthy/orange colour as well as a monochrome of Mediterranean blues, a region often assimilated to the consumption of Pastis in France.

→ Pastis 1811 has been promoted on the Packaging Of The World website.
→ Gold Medal Spirits Selection, Concours Mondial de Bruxelles (Plovdiv Bulgaria) 2018
→ Gold Medal at Inside Food And Spirits Competition, 2018
→ Silver Medal at Inside Food And Spirits Competition, 2017
→ Gold Medal at IWSC London, 2017

Spark! beverage is rich in plant-based fibre, with four sources of prebiotics in each can.
The idea is to combine this with whole fruit including the important fruit fibres and vitamins. Prebiotics are as important as probiotics. Although not as well recognised, prebiotics act as a really important food source to feed the trillions of good bacteria that already exist in your gut. There are natural sugars and vitamins from the real fruit that is used, Spark uses whole fruit purees over juice keeping the fruit fibres intact.
It provides an authentic taste over artificial flavours.

Spark! range is available in 6 flavours, low in sugar and rich in prebiotic based fibre:
Mango, Wild Berry, Lemon, Natural Soda, Strawberry, Ginger & Pineapple. Vivid colors and vertical abstract lines bring joy and fun to the packaging of these little healthy beverages.

Spark! range is available in 6 flavours, low in sugar and rich in prebiotic based fibre:
Mango, Wild Berry, Lemon, Natural Soda, Strawberry, Ginger & Pineapple.

These cans have been designed by french creative Studio Blackthorns. This project is a part of its 366 Cans Challenge for the year 2020.

The Lyon & Melbourne based agency has created a conceptual can for an Australian coffee brand, using a black and white video of Melbourne CBD from sunset to sunrise. As everybody knows, Australians love coffee especially in Melbourne, Victoria. The brand is called “The Melbournian” and the cold brew is a double shot espresso “for the early birds”.

The idea was to trigger an augmented reality animation showing a time-lapse video of Melbourne skyline at daybreak, by making reference to the morning routine of a Melbournian city-dweller. Videos are great for storytelling and we wanted to create something unique so that each Melbournian can see their own life through the can. We then rendered a series of 3D visualisations in which the packaging literally comes to life on can.

French creative design agency Studio Blackthorns is experimenting on augmented reality cans. The technology enables users to view animated can designs in real-time using a mobile application. We are really excited about turning this concept into reality that’s why we keep on working to make the cans move using AR, providing an immerse animated experience through the use of consumer’s mobile device.

Karma CBD is a hypothetical line of conceptual products targeted for recreational cannabis markets based on 5 different wild herbs used in Russia: Ivan Chai, Zveroboy, Tavolga, Smorodina & Brusnika. Karma CBD aims at offering customers a luxurious and unique cannabis brand experience in the emerging LowDose CBD market. These days, cannabis legalization has brought about important changes in the homeopathic market. We are now seing an increase of interest in CBD tea as well with a new class of customer who wants to relieve their aches and pains.

In the olden days, Ivan Chai (willow herb) was thought to have many health benefits so people drank it when they fell ill, as well as for pleasure. Today it’s scientifically proven that Ivan Chai has fever-reducing and energy-boosting properties, reduces the risk of developing cancer, cleanses the body of all sorts of toxins, and relieves headaches.

The challenge in designing this product line was how to successfully create a premium and aesthetic look to the audience through Russian culture and myths. The solution was to combine retro cultural Russian illustrations and patterns with a vivid colorful approach and modern typography.

Ikigai (生き甲斐) is a Japanese concept that means "a reason for being." Iki meaning "life; alive" and kai meaning "effect;result;benefit;". My concept was to design two different versions of this Happoshu beverage: a low-malt beer version and an alcohol-free one.

There are two different organic shapes on the light and the dark design. On the black can, we can see a circle with nice modern gradient effects. This shape reminds us of the Japanese flag. For the white non-alcoholic drink the circle expanded and reveals a different shape.

Different designs have been made on the 500ml and 330ml cans to give more dynamism and character to the range.

Crafted beers packaging is totally crazy these days and it can be tough to differentiate with all these pretty insane designs. One of the best ways to separate yourself from the crowd is to focus on your target market and personas. This project is a nice example of this fact. If you’re born in the 80s, you will definitely feel nostalgic seeing these 330ml beer cans. It might also give you the irresistible need to grab your old SNES and play all the Mario Kart cups!

The Retro Brewing Company packaging is a tribute to the good old days and the vibrant pop colors of the design give you some happiness. You can play pilsner, bright ale, pale ale and IPA. What game will you choose?

These cans have been designed by french creative agency Studio Blackthorns. This project is a part of its 366 Cans Challenge for the year 2020.

It is quite unusual and anachronistic to associate classical composers with Hip-Hop and modern life. LEGEND is a fun conceptual project based on the famous tag line “Thug life”. These beer cans are a tribute to “Classical Thugs” and we had a lot of fun designing those!

The concept is pretty simple but very consistent, powerful and flexible too. The main idea is to add some rap, Hip-Hop and street culture elements to old portrait paintings images of classical composers like Chopin, Mozart or Beethoven. Some nice effects are applied on the label such as embossing to give more depth to the design.

What does thug life mean? Especially in Black hip-hop culture, thug life refers to a determined and resilient attitude to succeed in life in spite of racism and injustice.Though the term thug life is commonly misinterpreted to mean “criminal life,” this is not actually the intention of the phrase. Thug life is a term used with pride, to describe a person who started out with nothing and built themselves up to be something. The term was popularized in hip-hop culture, where thug life goes hand-in-hand with iconic rapper Tupac Shakur.