The inspiration comes from the betterment of the original logo, combining with the abbreviation of the company name – OUR, Office for Urban Renewal.
The graphic is drawn in one stroke, with each letter being further modified,
thus transforms into an artistic shape. Along with modification and touch up on details, it manifests the profound meaning of the brand.
The outline of the logo illustrates an everlasting and ever-revolving cycle, while the details of the logo are full of energy and strength. Together they symbolize the integrity and the reliability of the company.
As an architectural firm, also as a deliverer of architectural languages
I found the best fitting color in nature for OUR, Pantone 7488, I named it “Aurora Green”. This green color exists in every life form, can be seen in plants, animals and all things nature.“Aurora green” is the best representation of lives and energy.
Finally, I chose the simplest color scheme for this logo, an unique throughout which fully expresses lives and eternity, also represents the spirit of discovery and advancement of OUR.