Gary Bloom, Sr. Creative Director; Reece Quinones, Art Director; Lindsey Smith, Sr. Graphic Designer; Kevin Davis, Sr. Photographer
Category
Design
Title
Gary Bloom, Sr. Creative Director; Reece Quinones, Art Director; Lindsey Smith, Sr. Graphic Designer; Kevin Davis, Sr. Photographer
Assignment
In the current land of the COMMON CORE and how to foster teachers to best teach the Common Core... our creative team needed to create a deliverable to showcase the EduCore website. We created a user manual for educational leaders across the US in order to capture and keep their attention on how to discover using the Common Core State Standards resources (on our EduCore website) for their professional learning communities.
Approach
We created a substantial full color booklet, featuring spot gloss and embossing so that recipients knew, right away, it was of value and worth holding on to.
We will be mailing the piece to submit alongside this digital file entry.
Results
Our partners, including the Bill & Melinda Gates Foundation, were all ecstatic about the final result of the booklet. The EduCore website had a rocket-high number of users the month we launched and mailed the booklet.
