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A re-branding project that aims to identify the essence of a dying or defunct brand and transforming it into a completely new direction while staying true to its soul.
Ideal Toy Company is a defunct American toy brand, that got its start from the launch of the iconic Teddy bear. The soul of the brand was to foster empathy in young boys and girls through the language of play. In order to stay relevant in an increasingly diverse and collaborative future my mission for the new Ideal was to create an environment that is inclusive, collaborative, and diverse. Our new logo concept is a pinwheel, which symbolizes diversity, potential, fun, collaboration and childhood innocence.
Deliverables/A set of three Brand books.
1. Visual Strategy Guide2. Visual Development Guide3. Visual Standards Guide
1. Featured in the AIGA, InDesign and Graphic Design gallery on Behance since 2017. 2. Semifinalist in Adobe Design Awards, 20173. Featured in Experimenta, an experimental design magazine from Spain February, 2018.
This project was a typography assignment. The requirement for this project was to design typography focused poster kit for an event on a social cause. My topic was Immigration in the U.S. and I decided to design a voice for the immigrants in the U.S.
This typographical poster design was made for a hypothetical social event on the immigrant experience. The intention was to attract the attention of an audience that felt strongly about the issue. I used high contrast typography and color graphics to break the clutter in the outdoor medium. The visual system was extended to the supporting material for the event.
2016 Communication Arts Design Award.2017 GD USA Design Award.2016 Print Design Winner.2017 Honorable Mention in Adobe Design Awards. Creative Quarterly winner and selected in 100 best of 2017.2018 HOW Design Merit.
To design three paperback covers that have a cohesive look and form one single set. Also, to use only 4 colors and adhere to other restrictions that come into play while designing book covers with a typographic approach.
I chose to design three works of fiction by my favorite author Haruki Murakami. Each book – namely A Wild Sheep Chase, Norwegian Wood, and After the Quake – has similar recurrent themes of alienation and loneliness. Narrated under the backdrop of Japanese social and political conditions, all the three stories share a surreal tone and there’s pronounced melancholy is woven into each narrative.
Typography Award, Communication ArtsDesign Award, HOW DesignSemi-finalist, Adobe Design Awards