The 'Jeju Beer' company in Jeju Island has a brewery where you can see the production of Jeju beer. Visitors not only go to the brewery but also see the process of making Jeju beer as if it is an exhibit, so that it can come as a "brand experience" rather than just a consumer product. It is a metaphorical representation of the manufacturing process that can be seen in the 'Jeju beer brewery' in order not only to taste but also visually to enjoy Jeju beer. It reminds us of the cool sea, which is the geographical feature of 'Jeju Island' surrounded by the sea. At the same time, it uses blue color, which is the main color of 'Jeju Beer Company', and orange color, which can conjure Jeju Beer's unique citrus flavor to enrich the brand experience.