Le Faux Macaron Baking Co. is a (faux) bakery chain with multiple locations across North America. Le Faux Macaron is all about taking away the inaccessible nature of modern fancy french bakeries, and getting back to the humble beginnings while still offering high-end products.
I was inspired by online food blogs, and their style of food photography, and how “do-it-yourself” the overall feel was. I wanted to go for a more rustic, yet modern look. The design of the annual report is less corporate, since the actual company began as a relatively small one, and reflects the nature of the bakery itself. All photography and food styling (including baking) was done by myself.