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personal training brand identity
As a personal training brand, it expressed the body structure by matching to the structure of fonts. It symbolizes a variety of movements and harmony and it is realized in one form.
Through the branding approach which has never seen in existing personal training brands, it gave lots of impact to customers and it brought two times of daily visiting texts and increased sales through it.
Extension of the viewpoint of the world, things, era, and oneself through deep thoughts.Through this, we created branding so that more meaningful moments can be found outside the museum.
The design of this poster work has received great reviews from the culture & arts world.
In the main poster, the visual representing the flame of arts focusing on the typography containing the image of HUG based on the initial A, arouses the mood of festival. On top of containing the identity and history of the existing festival, the geographical characteristics of Ansan-si and the popular perception of festival were formatively reinterpreted.
The representative objet of the poster is the alphabet A meaning Ansan, Art, and All. Implying various meanings beyond a simple initial, the alphabet A represents the recreation of new meanings. Especially, the shape of A that embraces with both arms symbolizes the artistic tolerance and harmony.
<The Farm on Big Picture Branding>The Farm on Big Picture is a startup farm of a young painter in a rural area. As a health brand, the farm directly cultivates and sells eco-friendly and organic vegetables.
The brand identity was designed in the way of setting the front view of the farm as a motif. It tried to express sincerity and eco-friendliness of the brand by matching the picturesque landscape in the outline of a vinyl greenhouse. With the motif of fresh vegetables and lives, the letters were designed to give soft and strong feelings. When its promotional materials and packages were made, eco-friendliness was taken into account, and therefore, plastic materials were excluded and soybean oil printing was applied
By expanding the brand to the 6th industry and deploying storytelling of communication with the public, it grew to a Glocal brand.
<KB CARD Goods Branding>We have developed marketing tools and branding of KB CARD, a global financial brand.
KB Kookmin Card, providing a variety of solutions tailored to the people's lifestyles, as a life designer who goes beyond a simple mean of payment and gives power to the people's lives.
We strategically used friendly Yellow color under the theme of Friendly, Warm and Visible, considering the usability of the customer, not just a good looking design, and expressed the brand's unique identity, which is warm, comfortable, and simple.
We developed a design that gives familiarity and friendliness to everyone, rather than a colorful and trendy design for a certain class, but kept the basic framework, and we applied a Small Edge Point technique that was small but could change the overall impression by adding some new elements, .
We developed various application items based on the main concept, and through this, it was formed a new image friendly to the public, and furthermore, its image as a leading brand in the financial market was established.
<BIFAN Robotic Encyclopedia>We launched the Robot Encyclopedia as a limited edition goods of '23 Bucheon International Fantastic Film Festival' and distributed it to visitors.
It was designed in the retro style of the '70s and '80s, adding analogue retouching and typographic logos, and the printing method and the paper materials were also produced in classical technique. In addition, it applied seven types of cover design to raise its value of possession.
<AND OR, AND ON>
The combination of brand and brand. It has renewed the brand identity of 'Brand Directors' and 'Brand Monster', which are developing the convergence of creators in different kinds of fields.
It delivers the messages of brand-to-public relationship (AND OR) and creation of the brand’s vitality through brand-to-brand combination (AND ON) by an impactful typeface, and it expressed its brand value as a living organism through organic layout and complex coloring.
As an exhibition poster of “FASTEST STEP, FOLLOWING SIGHT”, it tried to highlight the dynamic element from the still image. It maximized the description of the dancer’s dynamics and foot to match the exhibition title and emphasized the movement of the eyes through text directionality in the entire layout.In addition, it extended the poster into various poses to give it connectivity.
<23 Bucheon International Fantastic Film Festival>We designed the main catalog and ticket catalog by using “Cell of Fantasy”, a symbol of The Bucheon International Fantastic Film Festival.
The fantasy cells that seem to be sucked into UFO symbolize a new and imaginative energy having and dividing various possibilities. Irregular shapes encompass contrasting views and symbols and visual flexibility metaphorizes various imaginations, including love, fantasy, and adventure, which the Fantastic Film Festival embraces.
It potentially expressed the unknown space world based on the purple color, and applied anomalous layout with the concept that UFO is sucking up around. When the book cover is opened, white gradient was applied on the back of the book to visualize the spectrum coming from the spacecraft, and it was symbolized with the bar graph that goes up irregularly in the lower part of the booklet and egg-shaped UFO in the title side.
We conducted successful film festival by developing consistent designs that reflect brand identity.
The ‘Artground’ was established with the philosophy of keeping children smile through arts’ is ‘creative art academy’. This organization consists of four areas: classical music, fine arts, modern dance, and flower art. Artground branding is aimed at visualizing the concept ‘arts become daily life, which also becomes arts’.
The overall visuality of Artground was designed with the motif of the reestablishment of its role as a playground and of education children’s role as a player. The units of curriculum, modules, and tracks were systemized in the design. The typograph logo was designed with the motif of a playground track, and then the design was expanded to icons and main elements.
This branding contributed to active and autonomous learning experiences, and received socially positive evaluation.
<Nongdowon Dairy Farm Branding>Nongdowon Dairy Farm established in 1952 is one of the oldest farms in Korea and it has been running as a traditional dairy farm since 1973. It is a healthy brand that produces and sells organic fresh products (milk, cheese, yogurt) based on Nongdowon’s long history and tradition.
The brand identity was designed as a logotype with a structure that can potentially remind the image of the fence and brindle cow and it tried to express sincerity and eco-friendliness of the brand by matching the cow and the letter of Nongnowon in the outline of rectangular boarder.
It has grown as a global brand by expanding the brand into the 6th industry such as experience programs and developing storytelling of communication with the public.
The ‘all sorts of media and countless overlaps of superficial or implicative frames in them’ of digital society are the basic concept of this poster. The evil spirit-like truth or fiction fragmented by the frames, appears and disappears in an instant just like a ghost.
The design of this poster work has received great reviews from the culture & arts world.
Poster realized the work of art by Photographer Seong Nam-hun, the main poster, to be an image. The poster emphasizes the circular window that the girl in the work of art looks at as the central objet. The window is the frame that she looks at the world and her eyes. The circles that fill the poster are visualized as the many windows like documentary films, not the simple one that she looks at the world. This also reminds you of the DMZ International Documentary Film Festival that all tries to each viewpoint of documentary Photographers. BrandDirectors, the total branding group, was responsible for and arranged the design. This photo caught a girl who looks at her friends playing around in the playground through a small hole that brings in natural light during break time in an elementary school in Kabul, Afghanistan. The DMZ International Documentary Film Festival that has marked the 9th anniversary as the vision of ‘The window looking at the world’ again presents the authenticity of documentary films and the spirit’s value through the girl that darkness and light cross each other.
'DMZ International Documentary Film Festival Branding' visually symbolized the sincerity and the banner of documentary through the feature of a girl with darkness and light crossed. The branding work was done with application of consistent identity to promotion materials, posters, outdoor advertising and images. Through the combination and expansion of main key visuals, the harmony with the public and the harmony of works were expressed.
It gave lots of impact to people and it brought two times of daily visiting texts.