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VISUALISATION OF SEGMENTATION AND CONTINUITY TO SHOWCASEEVOLUTION OF HUMANITY, ITS PROCESS AND TIME.
Our technology can be interpreted as one of tools that Homo Sapienshave been using and developed. The main visual ties the looks ofdigitized world and analogue world. Also the variations of main visualemphasizes the roughness of the hand rather than being logical andmathematical.
To. Art & TechDon't be alone Don't be trappedIf you do, you will stay in your limitsBe desirous of each other's roleBe merged with each otherThen innovation will beginAnother collaboration of Art and Tech.HYUNDAI MOTORSTUDIOArt Project [ Human (un) limited ]
As a branding project that can convey the role and value of MMCA to the public, it was designed based on the MMCA logo "window", which is the starting point of branding. Extension of the viewpoint of the world, things, era, and oneself through deep thoughts.Through this, we created branding so that more meaningful moments can be found outside the museum.
Rear Occupant Alert (hide-and-seek)
We developed a viral image of Hyundai Motors that introduces the rear seat passenger notification system technology can prevent child accidents in the vehicle.Witi explained the technology in a friendly way through situation setting.
Safe Exit Assist(Pissing Boy)
Safe Exit Assist is a rear side warning system of Hyundai Car and we made a viral film easy for everyone to understand. Through this campaign, we were able to promote the brand’s technology as well as prevent accidents of car users by reducing the accident rate to 35% nationwide.