One Fine Day : Emotive Wear designs & crafts emotive wear for the playful imaginatives where stories and emotions are translated into apparel designs of hope, youth & playful imaginations. An embodiment of naivety fun, love & youth, the name evokes a myriad of feelings & story tells the start of a wonderful journey, an adventure awaiting to unfold, a love story to be told...A time and space where everything is simple, carefree and peaceful.

Through their unique apparel designs & the stories behind them, One Fine Day brand hopes to spread positivity & fun, instilling confidence & joy to the wearer through their stories inspired emotive wear; providing an alternative for the modern new-age guy.

To express the design intent of One Fine Day’s 'Stories Inspired Emotive Wear', which each of their apparel design has a story behind each creation, the promotional posters are crafted to exhibit this visual language. Each composition evokes positive emotions through the layers of apparel design’s visual theme, a detailed shot of the apparel design and unique story of the apparel design in minimal typography.

We invigorated the One Fine Day : Emotive Wear brand from the ground up with a unique trademark that relates to the brand name, which one of the key medium is via this series of promotional posters. The eventual result is a youthfully unique apparel brand identity that balances modern simplicity with subtle detailing, quality craftsmanship, a fresh hue, playful graphics / embroideries & inspiring positive stories.