’The Overburdened' music album entails more than a decade's life stories of Bastardized, written into emotional songs with poetic lyrical intent, storytelling heartbreak, loss, longing, unfulfilled dreams and metamorphosis of life.
The album packaging design explores the process of hybridizing all these elements - the band's music, poetic lyrical intent and remembrance of Bastardized life's experiences.
The promotional literature created for ’The Overburdened’ packaging design is in the form of a distressed diary, which this intent is created and styled throughout the packaging. Within the album packaging features a torn inlay page to convey Bastardized's expression to erase the hurtful memories that have been burdening them.
The packaging seeks not only to epitomize the life stories of Bastardized, but also symbolises the remembrance of the band's resilience to stay together as a band, undiminished under the obligations of life.
The resulting work of ’The Overburdened’ is an intensive typographic exploration to stimulate the boundaries of typography and packaging design, reflecting the emotions, dreams & resilience of Bastardized, in tune with their unique genre of music.
One Fine Day : Emotive Wear
One Fine Day : Emotive Wear
One Fine Day : Emotive Wear designs & crafts emotive wear for the playful imaginatives where stories and emotions are translated into apparel designs of hope, youth & playful imaginations. An embodiment of naivety fun, love & youth, the name evokes a myriad of feelings & story tells the start of a wonderful journey, an adventure awaiting to unfold, a love story to be told...A time and space where everything is simple, carefree and peaceful.
Through their unique apparel designs & the stories behind them, One Fine Day brand hopes to spread positivity & fun, instilling confidence & joy to the wearer through their stories inspired emotive wear; providing an alternative for the modern new-age guy.
To express the design intent of One Fine Day’s 'Stories Inspired Emotive Wear', which each of their apparel design has a story behind each creation, the promotional posters are crafted to exhibit this visual language. Each composition evokes positive emotions through the layers of apparel design’s visual theme, a detailed shot of the apparel design and unique story of the apparel design in minimal typography.
We invigorated the One Fine Day : Emotive Wear brand from the ground up with a unique trademark that relates to the brand name, which one of the key medium is via this series of promotional posters. The eventual result is a youthfully unique apparel brand identity that balances modern simplicity with subtle detailing, quality craftsmanship, a fresh hue, playful graphics / embroideries & inspiring positive stories.