BROKEN TOP BREWING Co., a coming American craft beer brand originated from Oregon, created by a passionate group of beer lovers, is looking to visualize a set of packaging design for their iconic IPA and pilsner.
The main design challenge is to visually stand out among an already competitive market, but at the same time convey the core fun spirit of the brand inspired by the vintage toy. We created a principle graphic label design adapted to different color scheme to better distinguish the two product lines while presenting them as a united brand. A unique blue aluminum is chosen as the unique factor for the packaging to stand out in the crowd, but seamlessly blend with label without overwhelming the graphics.
The client is confident that their products will succeed in the competitive craft beer market with our package design which is unique and visually appealing.