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Graphis  

Judges Portfolios

  • Jennifer Holmes

Category
Advertising
Title
2019 Nissan Altima Accessories
Senior Art Director
Herman Chaneco
Editor
Anthony Cerniello
Director
Tim Damon
Creative Director
Meg Crabtree
Carol Fukunaga
 
Category
Advertising
Title
2019 Nissan Altima Accessories
Senior Art Director
Herman Chaneco
Editor
Anthony Cerniello
Director
Tim Damon
Creative Director
Meg Crabtree
Carol Fukunaga
Copywriter
Moris Machuca
Chief Creative Officer
Lynne Grigg
Agency Producer
Brenda Liz
Account Supervisor
Katie Kleinheksel
Account Manager
Wade Wonderlin
Account Director
Scott Fortenberry

Assignment

Create an exciting video that presents the portfolio of Nissan Altima accessories.

Approach

This concept captures the literal, physical impact of accessories through sound design that becomes a unique musical soundtrack.

Results

This video was used on the OEM site and in Nissan showrooms. It was well-received and performed well on Nissan's YouTube channel.

Art Director
Jared Boyle
Category
Advertising
Title
2019 Nissan Intelligent Mobility
Senior Art Director
Herman Chaneco
Editor
Julia Bute
Creative Director
Carol Fukunaga
Meg Crabtree
 
Art Director
Jared Boyle
Category
Advertising
Title
2019 Nissan Intelligent Mobility
Senior Art Director
Herman Chaneco
Editor
Julia Bute
Creative Director
Carol Fukunaga
Meg Crabtree
Associate Creative Director
Traci Gohata
Scott Goldenberg
Animators
Dark Matter
Agency Producer
Brenda Liz
Account Manager
Nastrin Salimi

Assignment

Create an informative and exciting video to explain the pillars of Nissan Intelligent Mobility. This is a differentiating brand offering that encompasses driver assistance features, connectivity in your vehicle and to the world around you, and the exciting future of electric vehicles.

Approach

This video seamlessly integrates new, pickup, and stock footage as well as a 3D animated world. Quick cuts and an energetic soundtrack add to the bold and techy feel.

Results

This video was used in the Nissan showrooms and on the website to help explain Nissan Intelligent Mobility. It was used for internal distribution to all company employees.

Category
Advertising
Title
Nissan KiCKS Color Studio
Production Company
A Common Thread
Spotbot, Inc.
Music & Sound
Animal Music
Director
Maz Makhani
Creative Director
Meg Crabtree
Carol Fukunaga
 
Category
Advertising
Title
Nissan KiCKS Color Studio
Production Company
A Common Thread
Spotbot, Inc.
Music & Sound
Animal Music
Director
Maz Makhani
Creative Director
Meg Crabtree
Carol Fukunaga
Copywriter
Kelsey Farman
Chief Creative Officer
Lynne Grigg
Agency Producer
Patti O'Halloran
Account Supervisor
Katie Kleinheksel
Account Management
Wade Wonderlin

Assignment

Create an exciting video that presents Nissan KICKS Color Studio Accessories to a young, urban target audience.

Approach

This concept connects dance and color as creative outlets that are physically bold and intensely personal. The video takes Color Studio into a more personal, human realm, as series of dancers transfer the “color” of their energy and vibe to Kicks.

Results

This video performed well in Nissan CRM campaigns, and on YouTube. It was also picked up by various automotive blogs.

Category
Advertising
Title
Nissan KICKS - Make An Impact
Senior Art Director
Herman Chaneco
Production Company
SpotBot, Inc.
A Common Thread
Director
Maz Makhani
Creative Director
Carol Fukunaga
Meg Crabtree
 
Category
Advertising
Title
Nissan KICKS - Make An Impact
Senior Art Director
Herman Chaneco
Production Company
SpotBot, Inc.
A Common Thread
Director
Maz Makhani
Creative Director
Carol Fukunaga
Meg Crabtree
Copywriter
Kit Smith
Chief Creative Officer
Lynne Grigg
Agency Producer
Patti O'Halloran
Account Supervisor
Scott Fortenberry
Account Manager
Nastrin Salimi

Assignment

Create an exciting video to introduce the all-new Nissan KICKS crossover with a bold, modern feel to match its ground-breaking styling.

Approach

This concept features bold graphics, quick cuts of product and lifestyle and a powerful soundtrack to create an energy that’s hip and vibrant.

Results

This video is extremely versatile, and well-received, being used in a variety of outlets including website, dealership, Nissan CRM campaigns and social media.

Category
Advertising
Title
Nissan KICKS - Drive Smarter
Senior Art Director
Herman Chaneco
Production Company
SpotBot, Inc.
A Common Thread
Director
Maz Makhani
Creative Director
Carol Fukunaga
Meg Crabtree
 
Category
Advertising
Title
Nissan KICKS - Drive Smarter
Senior Art Director
Herman Chaneco
Production Company
SpotBot, Inc.
A Common Thread
Director
Maz Makhani
Creative Director
Carol Fukunaga
Meg Crabtree
Copywriter
Kit Smith
Chief Creative Officer
Lynne Grigg
Agency Producer
Patti O'Halloran
Account Supervisor
Scott Fortenberry
Account Management
Nastrin Salimi

Assignment

Safety tech videos can be dreary and dull. Not the right tone for the exciting all-new Nissan Kicks crossover. The goal here is to make features that look out for you as fun and bold as they are advanced.

Approach

A bold graphic design combined with the Nissan Kicks helps you “see” what the Kicks does – even when you might not. Animation combined with live action keeps the pace exciting – while the hip-hop Kicks soundtrack feels fresh and modern.

Results

This video is extremely versatile, and well-received, being used in a variety of outlets including website, dealership, Nissan CRM campaigns and social media.

Category
Advertising
Title
Nissan KICKS - All About You
Senior Art Director
Herman Chaneco
Production Company
SpotBot, Inc.
A Common Thread
Producer
Patti O'Halloran
Director
Maz Makhani
 
Category
Advertising
Title
Nissan KICKS - All About You
Senior Art Director
Herman Chaneco
Production Company
SpotBot, Inc.
A Common Thread
Producer
Patti O'Halloran
Director
Maz Makhani
Creative Director
Meg Crabtree
Carol Fukunaga
Copywriter
Kit Smith
Chief Creative Director
Lynne Grigg
Account Supervisor
Scott Fortenberry
Account Manager
Nastrin Salimi

Assignment

The all-new Nissan Kicks is loaded with exciting leading-edge tech – including a first-in-class Bose personal audio system and customizable gauges. The challenge here is to tell the tech story in an exciting, bold way that connects with the young urban audience.

Approach

This concept connects dance and a bold visual style – seen through the eyes – and moves – of a Parkour dancer. The combination of cool technical illustrations, and thrilling live action punctuated by a powerful soundtrack brings a new vision of explaining tech features in a thrilling way.

Results

This video is extremely versatile, and well-received, being used in a variety of outlets including website, dealership, Nissan CRM campaigns and social media.

Art Director
Jared Boyle
Category
Advertising
Title
2019 Nissan Altima All-Wheel Drive
Senior Art Director
Herman Chaneco
Editor
Don Andrews
Director
Tim Damon
 
Art Director
Jared Boyle
Category
Advertising
Title
2019 Nissan Altima All-Wheel Drive
Senior Art Director
Herman Chaneco
Editor
Don Andrews
Director
Tim Damon
Creative Director
Carol Fukunaga
Meg Crabtree
Copywriter
Moris Machuca
Chief Creative Officer
Lynne Grigg
Account Manager
Meg Ritchie
Account Director
Scott Fortenberry

Assignment

Create an informative video to explain the new Nissan Altima Intelligent All-wheel drive system. This is the first Nissan sedan to offer all-wheel drive, so we also wanted to build awareness.

Approach

To create a dramatic scene that could also be a canvas for supporting motion graphics, we shot at night on a flooded testing pad. We used several cameras and incorporated slow motion to capture fans of water spraying out and to emphasize Altima's control in compromised conditions.

Results

The video was used on multiple platforms including web site, digital brochures, and YouTube.

Category
Design
Title
MY14 Infiniti Global Multi Media Campaign
Creative Director
Chad
Copywriter
Nic
Stacia
Matt
Abe
Art Director
Scott
David
Connie
Noah
Paula
April
 
Category
Design
Title
MY14 Infiniti Global Multi Media Campaign
Creative Director
Chad
Copywriter
Nic
Stacia
Matt
Abe
Art Director
Scott
David
Connie
Noah
Paula
April

Assignment

To help create and elevate a new identity of Infiniti, across
multiple mediums, as a premium automobile brand that
challenges convention by creating a uniquely emotional,
vibrant automotive experience, and to show how a
dedication in passion is expressed through a variety
of vehicles.

Approach

The bold look and raw style of Infiniti’s campaign direction
immerse the viewer in the passion of Infiniti. The seductive
and inspiring vehicles are captured in evocative photos
and captivating videos. Subtle stories intensify the emotional
connection with the viewer, leaving them with a desire to
learn more. The seamless execution encompasses all 8
models in the line-up and perpetuates the feeling that to
drive an Infiniti is something special.

Results

The new photographic style established a new look
and feel for Infiniti. Infiniti clients and dealers are more
enthusiastic about the latest expressions of the brand
than ever. And Infiniti continues to grow market share
in the premium brand category.

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