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An ornamented G motif was required a part of an exciting new identity for the Glenside residential redevelopment in Adelaide.
I worked with Martins Brand House who played a major role in the rebirth of the large area in the heart of South Australia’s capital city. The G was to draw on the site's existing natural botanic beauty and historic significance.
The style and shape of the G references the existing Victorian buildings and the variety of native plants on site, striking a balance of old and new.
The species decorating the G are Blue Gum (Eucalyptus leucoxylon) and Golden Wattle (Acacia pycnantha) flowers , both of which are endemic in South Australia, together with Calytrix flowers.
The identity was used across all media which included a pair of 3 meter high, CNC cut structures, that stand at the entrance to the new development.
The resulting design incapsulates a blend of heritage architecture, contemporary design and botanical splendour.