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AIGA, the professional association for design, commissioned Cut Once to create marketing materials to help promote Pulp, Ink and Hops, Maryland's largest paper show. At this event creative professionals and "paper-addicts," were able to network and view the latest papers, greatest printers and designer services from over 20 vendors.
Since Pulp, Ink and Hops is always held at a different venue, it seemed foolish to overlook the fact that the National Electronics Museum would be the host for this year’s event. We felt reinforcing the unique venue along with the event would be an unexpected approach as opposed to the more obvious direction of doing something with pulp, ink and hops. The event concept started to become more clear as he began to research the museums artifacts and exhibits. We concluded a collage of electronics should become the primary visual for this poster. The result was an intricate robot collaged with many vintage artifacts from exhibits in the museum such as radios, telegraphs, glass vacuum radio tubes, radar displays, telegraph keys and a microphone.
Morse code became the second language throughout this piece because Morse code is one of the prominent exhibits in the communications gallery of the museum. Morse code also added an interactive element which engaged and challenged the viewer to use the Morse code decoder key on the back of the poster to decode various messages throughout this piece. Fun fact, the first Morse code message was sent from Washington DC to Baltimore.
The event sold out.
Good 50x70, The Social Communication Project was created to raise awareness about critical issues affecting today's world: child labor, climate change, global warming, healthcare deprivation, HIV/AIDS, nuclear emergency, war on terror, water scarcity, and women's rights violations, among many others.
The Haiti Earthquake Project was a collaborative effort by the design community to help effect change through our work. Signed and numbered, limited-edition projects were donated by designers and the sold to benefit the victims of the 2010 earthquake. All funds raised went directly to Doctors Without Borders.
Hope Lies Beneath was created to commemorate those affected by the earthquake. The concept for this poster is hope lies beneath which was inspired by Haiti's nickname, La Perle des Antilles. La Perle des Antilles translated from French to English means the pearl of the Caribbean. A pearl is symbolic of something precious that is sought after. I chose to use it in my design to represent the people affected by this earthquake. I've incorporated several Easter eggs in this design revealing facts about this earthquake and if you look closely, you may find a silhouette of Haiti's country.
All funds raised went directly to Doctors Without Borders.
AIGA invited designers from across the United States to create nonbiased posters in hopes to urge the American people to participate in the electoral process and vote in the United States general presidential election.
A set of 24 selected posters was printed and distributed nationally, both through chapters as well as at the Democratic and Republican National Conventions. The selected posters, comprised of 12 that AIGA commissioned and 12 others that were chosen from the online gallery by a design jury, were also exhibited in the AIGA National Design Center gallery during the few months prior to (and through) the election.
An additional selection of 50 posters appeared in two concurrent digital exhibitions, at the Denver Art Museum during the Democratic National Convention, and at the Walker Art Center in Minneapolis during the Republican National Convention.
The Hurricane Katrina Project was a collaborative effort by the design community to help effect change through our work. Signed and numbered, limited-edition projects were donated by designers and the sold to benefit the victims of hurricane. All funds raised went directly to the Red Cross.
Katrina 1,836 was created to commemorate those affected by Katrina. Our design’s intention is to evoke a sense of emotional disbelief about the simplest yet most unbelievable facts regarding Hurricane Katrina. The font for 1,836 was set from a collection of antique wood type. The name Katrina was set in a modified version of Avenir. The background is made up of random textures that I’ve collected over time and composited for this project.
The primary visual started as a voodoo doll which is one of many images symbolic of New Orleans. The skull conveys death. The water and stains in the background emphasize the destruction that occurred which is still a major factor there. The wings are angelic. This poster was printed on the one year anniversary of Hurricane Katrina. There are several easter eggs tucked into the design revealing different facts about this disaster.
All funds raised went directly to the Red Cross.