• Competitions
  • |
  • Publications
  • |
  • Store
  • |
  • Events
  • |
  • Blog
  • |
  • Schools
  • |
  • Portfolios
  • |
  • Info
SIGN UP or LOG IN
0
Graphis  

Portfolios

  • Goh Chin Siang

Category
Design
Title
Malaysian Festive Packaging Collection
Art Director
Goh Chin Siang
Category
Design
Title
Malaysian Festive Packaging Collection
Art Director
Goh Chin Siang

Assignment

As the name of this project suggests, Malaysian Festive Packaging Collection intends to convey the reminiscence of hometown during the annual Malay New Year Celebration, named “Hari Raya Aidilfitri”. ‘Kampung’ is a Native Malay word meaning “village”, as the hometown to many Malays in Malaysia.

Approach

The inspiration comes from my recognition and understanding of the significance of this special festival to Malays same as Chinese New Year.“Balik kampung” (which means back to hometown) is a common theme, I was thinking “how” to induce new sparks out of a long-celebrated festival, without losing traditional sense. Therefore, i have conducted sufficient researches particularly on Malay culture in order to have an in-depth understandings all the related aspects of this culture of Malay society.

Results

Traditional green colour was preferred by the clients as they were afraid that it would be hard to be accepted by their customers for Hari Raya. I used comparisons to impart new ideas to them, and persuasion was used to guide the them. I presented a sample that finally won over their trust to agree with the new packaging box with new design. All in all, the greatest challenge is to spend tremendous effort in guiding my client to realize the importance of the overall art direction towards promoting the new possibilities in presenting the very genuine phase of it’s culture.

View Thumbnails View Full Credits View Bio

Graphis Inc.


Publisher:
B. Martin Pedersen
Address:
389 5th Ave., Suite 1105
New York, NY 10016
Phone:
+1.212.532.9387
Email:
help@graphis.com

Current Competitions

  • Competition & Categories
  • Recent Entries
  • Awards

Winners

  • Recent Winners
  • Platinum Award Winners

Store

  • Annuals
  • Non-Annuals
  • Professional Books
  • Past Magazines

Portfolios

  • Masters Portfolios
  • Professional Portfolios

Competition Archives

  • Poster Competitions
  • Design Competitions
  • Advertising Competitions
  • Photography Competitions
  • Design Other Competitions
  • Logo Competitions
  • Logo Database

Schools

  • New Talent Competitions
  • School Directory
  • Education Masters
  • Schools FAQ

Annual Reports

  • Annual Reports Competitions
  • Top Annual Reports
  • Mead Show Winners
    (1963-2001)
  • Graphis Winners
  • Judges

Connect

Magazine Archives

  • Graphis Magazines
  • Magazine Contributors

About Us

  • About
  • Membership
  • FAQ
  • Employment
  • Terms & Conditions

© 2023 Graphis Inc. © 2023 Graphis Institute, a nonprofit 501(c)3 organization. All rights reserved.