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We needed to create a logo that could be used on all covers of CBS Masterworks CDs.
The idea was to present an image that might feel like we have seen it before, classic and traditional in its design.
This was a successful use of an illustrative logo. Art Directors: Lou Dorfsman, John Berg, Henrietta Condak
Design an over-sized self-promotional card that would showcase hand lettering.
I took the style of the late 1800s and created this 5-matched-color card with gold stamping and tinted varnish. It was meant to mimic the printing of the times.
It was a very successful promotion and received an award from the New York Art Director’s Club.
This is a logo for the MPCC on beautiful Monterey Peninsula with two 18-hole courses overlooking the Pacific Ocean.
The mark is representative of the club's Spanish Colonial roots. Local folklore tells countless stories of sea serpents residing just off the coastline in the deep havens of Monterey Bay.
The winged serpent is the clubs's marquee defender and protector, able to withstand the test of time. Where land meets the sea.....
Poster design for BetterMed
This is a hand-lettered poster with a traditional and period feel.
The result is to make a statement interesting to view. Art Director: AJ Cohen
Design artist lettering for album Let There Be Rock.
This is a Gutenberg Bible-inspired lettering solution with a bit of a rock twist.
Well-received as it still is the graphic for the group. Art Director: Bob Defrin
This project was to produce a Victorian-inspired book cover design.
I have combined a variety of letter forms into one integrated hand-lettered design.
Art Directors: Jim Downey, Tom Connor
Create the Chicago logo as a thumb print
Rapidiograph pen on vellum
The album cover resides in the permanent collection of The Museum of Modern Art.
Create a logo in three configuations: one line, two lines and stacked words working ellipse into all three.
Art Director: Michael Asphar
Design a book cover and 12 title pages to appeal to middle school children
Lots of color and patriotic imagery
This is the cover of a candy tin for a company called "creativeplacement." Their purpose is to place designers and art directors in jobs. This candy was given to the clients as a promotion.
The look was to be friendly with a slightly historical flavor.
Art Director: Karl Heine
This is an update to an existing logotype drawn for Bernhardt/Fudyma Design Group
Art Directors: Craig Bernhardt/Janice Fudyma
Create a masculine logo for a contractor's product
Bold, yet very legible
This is a logo drawn for Bernhardt/Fudyma Design Group of a financial service company that was a victim of the mortgage crisis of 2008.
This was a revise and updated look of an older word mark.
Design a logotype for a soprano/musician.
Design and draw the dial art for the Original Swiss Army Watch designed by Myron Polenberg.
This watch launched a successful line for Swiss Army. Art Director: Myron Polenberg
Create a three-color silk screen t-shirt design
The company alters Harley-Davidson tailpipes to sound different. The approach was to appeal to the cyclist enthusiast.
Create theme artwork to be used for all aspects of the event
Art Director: Barbara Rosenwach
Design and illustrate a Newsweek cover.
The idea was to design a page from a book in the pre-typography days, the days of scribes, who hand-drew and illustrated pages.
Design a Patient's Bill of Rights for Hospital and Doctors' offices.
Design what is technical information to be interesting to the viewer.
A combination of lettering design and interesting color makes for an interesting poster. Art Director: AJ Cohen
This is the theme art for all uses of promotion of Super Bowl event.
Since the teams are not known when promotion is done the artwork concentrates on the city in which it will be played.
Illustrators: Roger Huyssen/Gerard Huerta; Art Director: Brad Jansen
Logo design for company
Art Director: Myron Polenberg
Art Director: Jon Ferrari
Design a poster and lettering for use in the film and one-sheet advertising.
The design is based on 1880's style circus posters.
The piece was used in the film, the lettering on Bronco Billy's truck. Art Director: Bill Gold; Illustrators: Roger Huyssen/Gerard Huerta
Create a one-sheet poster with an image of Spock embossed in the darkened sky.
I "logoized" Mr. Spock and beveled his image. The photographic space ships were added to the artwork.
This was a simple but effective movie poster design. Art Directors: Tal Stubis, Spiros Angelikas
Create a logo for a high-end annual classic auto show.
This logo reflects the spirit of the show.
Art Director: Peter Ortali
Album cover design
Design is based on the period that the composition was created.
Art Director: John Berg
Create a cover design for a magazine cover.
A phoenix rising was the imagery the art director wanted.
Art Director: Bob Ciano
Design a “general store” style of lettering for trade show signage.
I designed period lettering in the style of a Victorian sign maker.
Art Director: Emily Johnson-Russo
Design a logo for a permanent collection of vintage acoustic and electric guitars.
I designed a simple mark and lettering to represent this fine collection
Logo is used for all aspects of signage, promotion and marketing of sales materials. Art Director: HP Newquist
Lettering for album cover, revived for 2012 40th anniversary boxed set.
The lettering was based on Gutenberg Bible type with a car marque look, reflecting the theme of a church, limo and title, “On Your Feet or On Your Knees.”
Art Director: John Berg Illustrator: Gerard Huerta/Danny Wong
Create a masthead and colophon
The challenge here was to organize a lengthy title and illustration in a classic look.
Design a logo for Rick Derringer that could be constructed and photographed.
I designed a decorative logo with outline. This was constructed from stainless steel, mother of pearl and rosewood.
Art Director: John Berg; Photographer: Don Hunstein; Model Maker: Nick Fasciano
Masthead design for magazine
Classic and elegant drawing of a long title
Art Director: Mary K. Baumann/Will Hopkins/Jeff Nemeroff
Design a logo/monogram for the TDC
The idea is to integrate the letters into a classic configuration. The TDC has been around for a long time so a general feel of history was intended.
The monogram is classic, legible at all sizes, and distinct. Art Director: B. Martin Pedersen
Create lettering for theme art to compliment an illustration in the style of fruit crate artwork.
I developed a highly-illustrated style of lettering incorporating the Super Bowl Trophy.
The artwork was used on all aspects of promotion and marketing of the event. Art Director: Brad Jansen
This artwork is part of a series of 18 specific vintage guitars designed between 1951 and 1961 that are still sold today in the same form as when created. There is virtually nothing in industrial design with the exception of some musical instruments that has this trait.
Since most vintage guitars are quite distressed because of age the idea was to glorify their design by making them new and shiny. This was created in Illustrator as vector artwork.
The actual size prints are framed and exhibited in The National Guitar Museum, a traveling exhibit of vintage guitars. Art Director: HP Newquist
Create a "whiskey" label which would be pasted on a jar and photographed for a Stephen Stills album.
Moonshine would probably be a hand-written label or none at all....this one goes over the top.
Great idea by John Berg, who also wrote the copy.
Logo design for "A professional group of musicians committed to preserving the musical heritage of the church by performing high-quality music from chant to modern motets."
Lettering based on Gutenberg's Bible.
This was a very appropriate solution for the client.
Self-portrait for use instead of a photo
I drew this is the style of George Bickham's book The Universal Penman, a collection of lettering and imagery done in the Spencerian style of writing.
This is a design (and illustration) for an electric guitar built by Dan Neafsey of DGN Guitars.
Art Director: George Wargo
Album cover front and back for a variety of artists.
This is an illustration to promote all of the artists but not specifically one of them.
This is an art deco inspired illustration, colorful, geometric but organic. Art Director: Ed Lee
Design a cover for Michael Bolton's group Blackjack.
The cover is a take-off on the Tally-Ho playing card design.
Art Director: Abie Sussman
Illustrate watch and band. Includes the original dial design and artwork.
I illustrated the watch and dial from actual parts.
The illustrations were used successfully for catalog art. Art Director: Myron Polenberg
This is a piece used for personal thank yous.
A Spencerian style of letter forms and cartouches.