- Title
- Love Hope Heal Life
- Category
- Art & Illustration
- Art Director
- Chuck & Terry Tannen
- Title
- Love Hope Heal Life
- Category
- Art & Illustration
- Art Director
- Chuck & Terry Tannen
Assignment
Create a visual for the Chuck & Terry Tannen Cardiac Rehabilitation Center's 46 foot wall. The four four-letter words of rehabilitation are panels: Love, Hope, Heal and Life and are each 5 feet by 10 feet.
Approach
The main word was drawn, then all the words pertaining to each phase surrounds it as hand lettering.
Results
The final panels were printed in dye-sublimation and stretched over 5x10 foot frames. As patients exercise they can view.
Contact Information
- Company Name
- Gerard Huerta Design, Inc.
- Phone
- 203 256-1625
- gerardhuerta@gmail.com
- Website
- www.gerardhuerta.com
- Address
- 54 Old Post Road
Southport, CT
06890 US
- Category
- Design
- Title
- CBS Masterworks Logo
- Art Director
- Lou Dorfsman, John Berg, Henrietta Condak
- Category
- Design
- Title
- CBS Masterworks Logo
- Art Director
- Lou Dorfsman, John Berg, Henrietta Condak
Assignment
We needed to create a logo that could be used on all covers of CBS Masterworks CDs.
Approach
The idea was to present an image that might feel like we have seen it before, classic and traditional in its design.
Results
This was a successful use of an illustrative logo. Art Directors: Lou Dorfsman, John Berg, Henrietta Condak
Contact Information
- Company Name
- Gerard Huerta Design, Inc.
- Phone
- 203 256-1625
- gerardhuerta@gmail.com
- Website
- www.gerardhuerta.com
- Address
- 54 Old Post Road
Southport, CT
06890 US
- Category
- Design
- Title
- Gerard Huerta Self-Promo Card
- Category
- Design
- Title
- Gerard Huerta Self-Promo Card
Assignment
Design an over-sized self-promotional card that would showcase hand lettering.
Approach
I took the style of the late 1800s and created this 5-matched-color card with gold stamping and tinted varnish. It was meant to mimic the printing of the times.
Results
It was a very successful promotion and received an award from the New York Art Director’s Club.
Contact Information
- Company Name
- Gerard Huerta Design, Inc.
- Phone
- 203 256-1625
- gerardhuerta@gmail.com
- Website
- www.gerardhuerta.com
- Address
- 54 Old Post Road
Southport, CT
06890 US
- Category
- Design
- Title
- Monterey Peninsula Country Club
- Art Director
- Eric Heiser
- Category
- Design
- Title
- Monterey Peninsula Country Club
- Art Director
- Eric Heiser
Assignment
This is a logo for the MPCC on beautiful Monterey Peninsula with two 18-hole courses overlooking the Pacific Ocean.
Approach
The mark is representative of the club's Spanish Colonial roots. Local folklore tells countless stories of sea serpents residing just off the coastline in the deep havens of Monterey Bay.
Results
The winged serpent is the clubs's marquee defender and protector, able to withstand the test of time. Where land meets the sea.....
Contact Information
- Company Name
- Gerard Huerta Design, Inc.
- Phone
- 203 256-1625
- gerardhuerta@gmail.com
- Website
- www.gerardhuerta.com
- Address
- 54 Old Post Road
Southport, CT
06890 US
- Category
- Design
- Title
- Healthcare Is A Right
- Art Director
- AJ Cohen
- Category
- Design
- Title
- Healthcare Is A Right
- Art Director
- AJ Cohen
Assignment
Poster design for BetterMed
Approach
This is a hand-lettered poster with a traditional and period feel.
Results
The result is to make a statement interesting to view. Art Director: AJ Cohen
Contact Information
- Company Name
- Gerard Huerta Design, Inc.
- Phone
- 203 256-1625
- gerardhuerta@gmail.com
- Website
- www.gerardhuerta.com
- Address
- 54 Old Post Road
Southport, CT
06890 US
- Category
- Design
- Title
- ACDC
- Art Director
- Bob Defrin
- Category
- Design
- Title
- ACDC
- Art Director
- Bob Defrin
Assignment
Design artist lettering for album Let There Be Rock.
Approach
This is a Gutenberg Bible-inspired lettering solution with a bit of a rock twist.
Results
Well-received as it still is the graphic for the group. Art Director: Bob Defrin
Contact Information
- Company Name
- Gerard Huerta Design, Inc.
- Phone
- 203 256-1625
- gerardhuerta@gmail.com
- Website
- www.gerardhuerta.com
- Address
- 54 Old Post Road
Southport, CT
06890 US
- Category
- Design
- Title
- The Hand Made Cigar Journal
- Art Director
- JIm Downey, Tom Connor
- Category
- Design
- Title
- The Hand Made Cigar Journal
- Art Director
- JIm Downey, Tom Connor
Assignment
This project was to produce a Victorian-inspired book cover design.
Approach
I have combined a variety of letter forms into one integrated hand-lettered design.
Results
Art Directors: Jim Downey, Tom Connor
Contact Information
- Company Name
- Gerard Huerta Design, Inc.
- Phone
- 203 256-1625
- gerardhuerta@gmail.com
- Website
- www.gerardhuerta.com
- Address
- 54 Old Post Road
Southport, CT
06890 US
- Designer
- Nick Fasciano
- Category
- Design
- Title
- Chicago XIV
- Artist
- Gerard Huerta
- Art Director
- John Berg
- Designer
- Nick Fasciano
- Category
- Design
- Title
- Chicago XIV
- Artist
- Gerard Huerta
- Art Director
- John Berg
Assignment
Create the Chicago logo as a thumb print
Approach
Rapidiograph pen on vellum
Results
The album cover resides in the permanent collection of The Museum of Modern Art.
Contact Information
- Company Name
- Gerard Huerta Design, Inc.
- Phone
- 203 256-1625
- gerardhuerta@gmail.com
- Website
- www.gerardhuerta.com
- Address
- 54 Old Post Road
Southport, CT
06890 US
- Category
- Design
- Title
- People's United Bank
- Art Director
- Michael Asphar
- Category
- Design
- Title
- People's United Bank
- Art Director
- Michael Asphar
Assignment
Create a logo in three configuations: one line, two lines and stacked words working ellipse into all three.
Results
Art Director: Michael Asphar
Contact Information
- Company Name
- Gerard Huerta Design, Inc.
- Phone
- 203 256-1625
- gerardhuerta@gmail.com
- Website
- www.gerardhuerta.com
- Address
- 54 Old Post Road
Southport, CT
06890 US
- Category
- Design
- Title
- The Story of America
- Art Director
- Dave Seager
- Category
- Design
- Title
- The Story of America
- Art Director
- Dave Seager
Assignment
Design a book cover and 12 title pages to appeal to middle school children
Approach
Lots of color and patriotic imagery
Contact Information
- Company Name
- Gerard Huerta Design, Inc.
- Phone
- 203 256-1625
- gerardhuerta@gmail.com
- Website
- www.gerardhuerta.com
- Address
- 54 Old Post Road
Southport, CT
06890 US
- Category
- Design
- Title
- Creative Placemints
- Art Director
- Karl Heine
- Category
- Design
- Title
- Creative Placemints
- Art Director
- Karl Heine
Assignment
This is the cover of a candy tin for a company called "creativeplacement." Their purpose is to place designers and art directors in jobs. This candy was given to the clients as a promotion.
Approach
The look was to be friendly with a slightly historical flavor.
Results
Art Director: Karl Heine
Contact Information
- Company Name
- Gerard Huerta Design, Inc.
- Phone
- 203 256-1625
- gerardhuerta@gmail.com
- Website
- www.gerardhuerta.com
- Address
- 54 Old Post Road
Southport, CT
06890 US
- Category
- Design
- Title
- Nabisco
- Art Director
- Craig Bernhardt/Janice Fudyma
- Category
- Design
- Title
- Nabisco
- Art Director
- Craig Bernhardt/Janice Fudyma
Assignment
This is an update to an existing logotype drawn for Bernhardt/Fudyma Design Group
Results
Art Directors: Craig Bernhardt/Janice Fudyma
Contact Information
- Company Name
- Gerard Huerta Design, Inc.
- Phone
- 203 256-1625
- gerardhuerta@gmail.com
- Website
- www.gerardhuerta.com
- Address
- 54 Old Post Road
Southport, CT
06890 US
- Category
- Design
- Title
- Liquid Nails
- Art Director
- George Wargo
- Category
- Design
- Title
- Liquid Nails
- Art Director
- George Wargo
Assignment
Create a masculine logo for a contractor's product
Approach
Bold, yet very legible
Contact Information
- Company Name
- Gerard Huerta Design, Inc.
- Phone
- 203 256-1625
- gerardhuerta@gmail.com
- Website
- www.gerardhuerta.com
- Address
- 54 Old Post Road
Southport, CT
06890 US
- Category
- Design
- Title
- Bear Stearns
- Art Director
- Craig Bernhardt/Janice Fudyma
- Category
- Design
- Title
- Bear Stearns
- Art Director
- Craig Bernhardt/Janice Fudyma
Assignment
This is a logo drawn for Bernhardt/Fudyma Design Group of a financial service company that was a victim of the mortgage crisis of 2008.
Approach
This was a revise and updated look of an older word mark.
Results
Art Directors: Craig Bernhardt/Janice Fudyma
Contact Information
- Company Name
- Gerard Huerta Design, Inc.
- Phone
- 203 256-1625
- gerardhuerta@gmail.com
- Website
- www.gerardhuerta.com
- Address
- 54 Old Post Road
Southport, CT
06890 US
- Category
- Design
- Title
- Krista
- Category
- Design
- Title
- Krista
Assignment
Design a logotype for a soprano/musician.
Contact Information
- Company Name
- Gerard Huerta Design, Inc.
- Phone
- 203 256-1625
- gerardhuerta@gmail.com
- Website
- www.gerardhuerta.com
- Address
- 54 Old Post Road
Southport, CT
06890 US
- Category
- Design
- Title
- Swiss Army Original Watch
- Art Director
- Myron Polenberg
- Category
- Design
- Title
- Swiss Army Original Watch
- Art Director
- Myron Polenberg
Assignment
Design and draw the dial art for the Original Swiss Army Watch designed by Myron Polenberg.
Approach
Utilitarian, legible
Results
This watch launched a successful line for Swiss Army. Art Director: Myron Polenberg
Contact Information
- Company Name
- Gerard Huerta Design, Inc.
- Phone
- 203 256-1625
- gerardhuerta@gmail.com
- Website
- www.gerardhuerta.com
- Address
- 54 Old Post Road
Southport, CT
06890 US
- Title
- Botega Veneta Logo
- Category
- Art & Illustration
- Art Director
- Doug Lloyd
- Joe Rotondi
- Ad Agency
- Lloyd & Co.
- Title
- Botega Veneta Logo
- Category
- Art & Illustration
- Art Director
- Doug Lloyd
- Joe Rotondi
- Ad Agency
- Lloyd & Co.
Assignment
The assignment was to rework the logo for clarity on small devices.
Approach
Many variations were done and we arrived at this.
Results
Good!
Contact Information
- Company Name
- Gerard Huerta Design, Inc.
- Phone
- 203 256-1625
- gerardhuerta@gmail.com
- Website
- www.gerardhuerta.com
- Address
- 54 Old Post Road
Southport, CT
06890 US
- Category
- Design
- Title
- American Custom
- Art Director
- Bruce Martin
- Category
- Design
- Title
- American Custom
- Art Director
- Bruce Martin
Assignment
Create a three-color silk screen t-shirt design
Approach
The company alters Harley-Davidson tailpipes to sound different. The approach was to appeal to the cyclist enthusiast.
Contact Information
- Company Name
- Gerard Huerta Design, Inc.
- Phone
- 203 256-1625
- gerardhuerta@gmail.com
- Website
- www.gerardhuerta.com
- Address
- 54 Old Post Road
Southport, CT
06890 US
- Category
- Design
- Title
- Breeders' Cup '95
- Art Director
- Barbara Rosenwach
- Category
- Design
- Title
- Breeders' Cup '95
- Art Director
- Barbara Rosenwach
Assignment
Create theme artwork to be used for all aspects of the event
Results
Art Director: Barbara Rosenwach
Contact Information
- Company Name
- Gerard Huerta Design, Inc.
- Phone
- 203 256-1625
- gerardhuerta@gmail.com
- Website
- www.gerardhuerta.com
- Address
- 54 Old Post Road
Southport, CT
06890 US
- Category
- Design
- Title
- The Bible in America
- Art Director
- Bob Engle
- Category
- Design
- Title
- The Bible in America
- Art Director
- Bob Engle
Assignment
Design and illustrate a Newsweek cover.
Approach
The idea was to design a page from a book in the pre-typography days, the days of scribes, who hand-drew and illustrated pages.
Contact Information
- Company Name
- Gerard Huerta Design, Inc.
- Phone
- 203 256-1625
- gerardhuerta@gmail.com
- Website
- www.gerardhuerta.com
- Address
- 54 Old Post Road
Southport, CT
06890 US
- Category
- Design
- Title
- Patients' Bill of Rights
- Art Director
- AJ Cohen
- Category
- Design
- Title
- Patients' Bill of Rights
- Art Director
- AJ Cohen
Assignment
Design a Patient's Bill of Rights for Hospital and Doctors' offices.
Approach
Design what is technical information to be interesting to the viewer.
Results
A combination of lettering design and interesting color makes for an interesting poster. Art Director: AJ Cohen
Contact Information
- Company Name
- Gerard Huerta Design, Inc.
- Phone
- 203 256-1625
- gerardhuerta@gmail.com
- Website
- www.gerardhuerta.com
- Address
- 54 Old Post Road
Southport, CT
06890 US
- Category
- Design
- Title
- Super Bowl XXVIII
- Illustrator
- Roger Huyssen/Gerard Huerta
- Art Director
- Brad Jansen
- Category
- Design
- Title
- Super Bowl XXVIII
- Illustrator
- Roger Huyssen/Gerard Huerta
- Art Director
- Brad Jansen
Assignment
This is the theme art for all uses of promotion of Super Bowl event.
Approach
Since the teams are not known when promotion is done the artwork concentrates on the city in which it will be played.
Results
Illustrators: Roger Huyssen/Gerard Huerta; Art Director: Brad Jansen
Contact Information
- Company Name
- Gerard Huerta Design, Inc.
- Phone
- 203 256-1625
- gerardhuerta@gmail.com
- Website
- www.gerardhuerta.com
- Address
- 54 Old Post Road
Southport, CT
06890 US
- Category
- Design
- Title
- Swiss Army
- Art Director
- Myron Polenberg
- Category
- Design
- Title
- Swiss Army
- Art Director
- Myron Polenberg
Assignment
Logo design for company
Approach
Word mark
Results
Art Director: Myron Polenberg
Contact Information
- Company Name
- Gerard Huerta Design, Inc.
- Phone
- 203 256-1625
- gerardhuerta@gmail.com
- Website
- www.gerardhuerta.com
- Address
- 54 Old Post Road
Southport, CT
06890 US
- Category
- Design
- Title
- Spelling Entertainment
- Art Director
- Jon Ferrari
- Category
- Design
- Title
- Spelling Entertainment
- Art Director
- Jon Ferrari
Assignment
Logo design for company
Approach
Monogram/mark
Results
Art Director: Jon Ferrari
Contact Information
- Company Name
- Gerard Huerta Design, Inc.
- Phone
- 203 256-1625
- gerardhuerta@gmail.com
- Website
- www.gerardhuerta.com
- Address
- 54 Old Post Road
Southport, CT
06890 US
- Category
- Design
- Title
- Clint Eastwood Bronco Billy
- Illustrator
- Roger Huyssen/Gerard Huerta
- Art Director
- Bill Gold
- Category
- Design
- Title
- Clint Eastwood Bronco Billy
- Illustrator
- Roger Huyssen/Gerard Huerta
- Art Director
- Bill Gold
Assignment
Design a poster and lettering for use in the film and one-sheet advertising.
Approach
The design is based on 1880's style circus posters.
Results
The piece was used in the film, the lettering on Bronco Billy's truck. Art Director: Bill Gold; Illustrators: Roger Huyssen/Gerard Huerta
Contact Information
- Company Name
- Gerard Huerta Design, Inc.
- Phone
- 203 256-1625
- gerardhuerta@gmail.com
- Website
- www.gerardhuerta.com
- Address
- 54 Old Post Road
Southport, CT
06890 US
- Category
- Design
- Title
- The Search For Spock
- Art Director
- Tal Stubis, Spiros Angelikas
- Category
- Design
- Title
- The Search For Spock
- Art Director
- Tal Stubis, Spiros Angelikas
Assignment
Create a one-sheet poster with an image of Spock embossed in the darkened sky.
Approach
I "logoized" Mr. Spock and beveled his image. The photographic space ships were added to the artwork.
Results
This was a simple but effective movie poster design. Art Directors: Tal Stubis, Spiros Angelikas
Contact Information
- Company Name
- Gerard Huerta Design, Inc.
- Phone
- 203 256-1625
- gerardhuerta@gmail.com
- Website
- www.gerardhuerta.com
- Address
- 54 Old Post Road
Southport, CT
06890 US
- Category
- Design
- Title
- Concours D’Elegance
- Art Director
- Peter Ortali
- Category
- Design
- Title
- Concours D’Elegance
- Art Director
- Peter Ortali
Assignment
Create a logo for a high-end annual classic auto show.
Approach
This logo reflects the spirit of the show.
Results
Art Director: Peter Ortali
Contact Information
- Company Name
- Gerard Huerta Design, Inc.
- Phone
- 203 256-1625
- gerardhuerta@gmail.com
- Website
- www.gerardhuerta.com
- Address
- 54 Old Post Road
Southport, CT
06890 US
- Category
- Design
- Title
- Szell/Dvorak
- Art Director
- John Berg
- Category
- Design
- Title
- Szell/Dvorak
- Art Director
- John Berg
Assignment
Album cover design
Approach
Design is based on the period that the composition was created.
Results
Art Director: John Berg
Contact Information
- Company Name
- Gerard Huerta Design, Inc.
- Phone
- 203 256-1625
- gerardhuerta@gmail.com
- Website
- www.gerardhuerta.com
- Address
- 54 Old Post Road
Southport, CT
06890 US
- Category
- Design
- Title
- The New Boom
- Art Director
- Bob Ciano
- Category
- Design
- Title
- The New Boom
- Art Director
- Bob Ciano
Assignment
Create a cover design for a magazine cover.
Approach
A phoenix rising was the imagery the art director wanted.
Results
Art Director: Bob Ciano
Contact Information
- Company Name
- Gerard Huerta Design, Inc.
- Phone
- 203 256-1625
- gerardhuerta@gmail.com
- Website
- www.gerardhuerta.com
- Address
- 54 Old Post Road
Southport, CT
06890 US
- Category
- Design
- Title
- Blue Buffalo Company
- Art Director
- Emily Johnson
- Category
- Design
- Title
- Blue Buffalo Company
- Art Director
- Emily Johnson
Assignment
Design a “general store” style of lettering for trade show signage.
Approach
I designed period lettering in the style of a Victorian sign maker.
Results
Art Director: Emily Johnson-Russo
Contact Information
- Company Name
- Gerard Huerta Design, Inc.
- Phone
- 203 256-1625
- gerardhuerta@gmail.com
- Website
- www.gerardhuerta.com
- Address
- 54 Old Post Road
Southport, CT
06890 US
- Category
- Design
- Title
- National Guitar Museum
- Art Director
- HP Newquist
- Category
- Design
- Title
- National Guitar Museum
- Art Director
- HP Newquist
Assignment
Design a logo for a permanent collection of vintage acoustic and electric guitars.
Approach
I designed a simple mark and lettering to represent this fine collection
Results
Logo is used for all aspects of signage, promotion and marketing of sales materials. Art Director: HP Newquist
Contact Information
- Company Name
- Gerard Huerta Design, Inc.
- Phone
- 203 256-1625
- gerardhuerta@gmail.com
- Website
- www.gerardhuerta.com
- Address
- 54 Old Post Road
Southport, CT
06890 US
- Category
- Design
- Title
- Blue Öyster Cult
- Illustrator
- Gerard Huerta/Danny Wong
- Art Director
- John Berg
- Category
- Design
- Title
- Blue Öyster Cult
- Illustrator
- Gerard Huerta/Danny Wong
- Art Director
- John Berg
Assignment
Lettering for album cover, revived for 2012 40th anniversary boxed set.
Approach
The lettering was based on Gutenberg Bible type with a car marque look, reflecting the theme of a church, limo and title, “On Your Feet or On Your Knees.”
Results
Art Director: John Berg Illustrator: Gerard Huerta/Danny Wong
Contact Information
- Company Name
- Gerard Huerta Design, Inc.
- Phone
- 203 256-1625
- gerardhuerta@gmail.com
- Website
- www.gerardhuerta.com
- Address
- 54 Old Post Road
Southport, CT
06890 US
- Category
- Design
- Title
- National Catholic Register
- Category
- Design
- Title
- National Catholic Register
Assignment
Create a masthead and colophon
Approach
The challenge here was to organize a lengthy title and illustration in a classic look.
Contact Information
- Company Name
- Gerard Huerta Design, Inc.
- Phone
- 203 256-1625
- gerardhuerta@gmail.com
- Website
- www.gerardhuerta.com
- Address
- 54 Old Post Road
Southport, CT
06890 US
- Category
- Design
- Title
- Rick Derringer Album Cover
- Photographer
- Don Hunstein
- Model Maker
- Nick Fasciano
- Art Director
- John Berg
- Category
- Design
- Title
- Rick Derringer Album Cover
- Photographer
- Don Hunstein
- Model Maker
- Nick Fasciano
- Art Director
- John Berg
Assignment
Design a logo for Rick Derringer that could be constructed and photographed.
Approach
I designed a decorative logo with outline. This was constructed from stainless steel, mother of pearl and rosewood.
Results
Art Director: John Berg; Photographer: Don Hunstein; Model Maker: Nick Fasciano
Contact Information
- Company Name
- Gerard Huerta Design, Inc.
- Phone
- 203 256-1625
- gerardhuerta@gmail.com
- Website
- www.gerardhuerta.com
- Address
- 54 Old Post Road
Southport, CT
06890 US
- Category
- Design
- Title
- Architectural Digest Masthead
- Art Director
- Mary K. Baumann, Will Hopkins, Jeff Nemeroff
- Category
- Design
- Title
- Architectural Digest Masthead
- Art Director
- Mary K. Baumann, Will Hopkins, Jeff Nemeroff
Assignment
Masthead design for magazine
Approach
Classic and elegant drawing of a long title
Results
Art Director: Mary K. Baumann/Will Hopkins/Jeff Nemeroff
Contact Information
- Company Name
- Gerard Huerta Design, Inc.
- Phone
- 203 256-1625
- gerardhuerta@gmail.com
- Website
- www.gerardhuerta.com
- Address
- 54 Old Post Road
Southport, CT
06890 US
- Category
- Design
- Title
- Type Directors Club Logo
- Art Director
- B. Martin Pedersen
- Category
- Design
- Title
- Type Directors Club Logo
- Art Director
- B. Martin Pedersen
Assignment
Design a logo/monogram for the TDC
Approach
The idea is to integrate the letters into a classic configuration. The TDC has been around for a long time so a general feel of history was intended.
Results
The monogram is classic, legible at all sizes, and distinct. Art Director: B. Martin Pedersen
Contact Information
- Company Name
- Gerard Huerta Design, Inc.
- Phone
- 203 256-1625
- gerardhuerta@gmail.com
- Website
- www.gerardhuerta.com
- Address
- 54 Old Post Road
Southport, CT
06890 US
- Category
- Design
- Title
- Super Bowl XXXIV
- Art Director
- Brad Jansen
- Category
- Design
- Title
- Super Bowl XXXIV
- Art Director
- Brad Jansen
Assignment
Create lettering for theme art to compliment an illustration in the style of fruit crate artwork.
Approach
I developed a highly-illustrated style of lettering incorporating the Super Bowl Trophy.
Results
The artwork was used on all aspects of promotion and marketing of the event. Art Director: Brad Jansen
Contact Information
- Company Name
- Gerard Huerta Design, Inc.
- Phone
- 203 256-1625
- gerardhuerta@gmail.com
- Website
- www.gerardhuerta.com
- Address
- 54 Old Post Road
Southport, CT
06890 US
- Category
- Design
- Title
- 1965 Stratocaster
- Art Director
- HP Newquist
- Category
- Design
- Title
- 1965 Stratocaster
- Art Director
- HP Newquist
Assignment
This artwork is part of a series of 18 specific vintage guitars designed between 1951 and 1961 that are still sold today in the same form as when created. There is virtually nothing in industrial design with the exception of some musical instruments that has this trait.
Approach
Since most vintage guitars are quite distressed because of age the idea was to glorify their design by making them new and shiny. This was created in Illustrator as vector artwork.
Results
The actual size prints are framed and exhibited in The National Guitar Museum, a traveling exhibit of vintage guitars. Art Director: HP Newquist
Contact Information
- Company Name
- Gerard Huerta Design, Inc.
- Phone
- 203 256-1625
- gerardhuerta@gmail.com
- Website
- www.gerardhuerta.com
- Address
- 54 Old Post Road
Southport, CT
06890 US
- Category
- Design
- Title
- Illegal Stills
- Writer
- John Berg
- Art Director
- John Berg
- Category
- Design
- Title
- Illegal Stills
- Writer
- John Berg
- Art Director
- John Berg
Assignment
Create a "whiskey" label which would be pasted on a jar and photographed for a Stephen Stills album.
Approach
Moonshine would probably be a hand-written label or none at all....this one goes over the top.
Results
Great idea by John Berg, who also wrote the copy.
Contact Information
- Company Name
- Gerard Huerta Design, Inc.
- Phone
- 203 256-1625
- gerardhuerta@gmail.com
- Website
- www.gerardhuerta.com
- Address
- 54 Old Post Road
Southport, CT
06890 US
- Category
- Design
- Title
- St. Cecilia Consort
- Art Director
- Mac Cooney
- Category
- Design
- Title
- St. Cecilia Consort
- Art Director
- Mac Cooney
Assignment
Logo design for "A professional group of musicians committed to preserving the musical heritage of the church by performing high-quality music from chant to modern motets."
Approach
Lettering based on Gutenberg's Bible.
Results
This was a very appropriate solution for the client.
Contact Information
- Company Name
- Gerard Huerta Design, Inc.
- Phone
- 203 256-1625
- gerardhuerta@gmail.com
- Website
- www.gerardhuerta.com
- Address
- 54 Old Post Road
Southport, CT
06890 US
- Category
- Design
- Title
- Gerard Huerta Portrait
- Category
- Design
- Title
- Gerard Huerta Portrait
Assignment
Self-portrait for use instead of a photo
Approach
I drew this is the style of George Bickham's book The Universal Penman, a collection of lettering and imagery done in the Spencerian style of writing.
Contact Information
- Company Name
- Gerard Huerta Design, Inc.
- Phone
- 203 256-1625
- gerardhuerta@gmail.com
- Website
- www.gerardhuerta.com
- Address
- 54 Old Post Road
Southport, CT
06890 US
- Category
- Design
- Title
- Bill Of Rights
- Art Director
- AJ Cohen
- Category
- Design
- Title
- Bill Of Rights
- Art Director
- AJ Cohen
Contact Information
- Company Name
- Gerard Huerta Design, Inc.
- Phone
- 203 256-1625
- gerardhuerta@gmail.com
- Website
- www.gerardhuerta.com
- Address
- 54 Old Post Road
Southport, CT
06890 US
- Title
- DGN Guitar Design
- Title
- DGN Guitar Design
Assignment
This is a design (and illustration) for an electric guitar built by Dan Neafsey of DGN Guitars.
Contact Information
- Company Name
- Gerard Huerta Design, Inc.
- Phone
- 203 256-1625
- gerardhuerta@gmail.com
- Website
- www.gerardhuerta.com
- Address
- 54 Old Post Road
Southport, CT
06890 US
- Category
- Design
- Title
- Duchess
- Art Director
- George Wargo
- Category
- Design
- Title
- Duchess
- Art Director
- George Wargo
Results
Art Director: George Wargo
Contact Information
- Company Name
- Gerard Huerta Design, Inc.
- Phone
- 203 256-1625
- gerardhuerta@gmail.com
- Website
- www.gerardhuerta.com
- Address
- 54 Old Post Road
Southport, CT
06890 US
- Title
- Raydio
- Photographer
- John Barrett
- Construction
- Nick Fasciano
- Art Director
- Steve Feldman
- Title
- Raydio
- Photographer
- John Barrett
- Construction
- Nick Fasciano
- Art Director
- Steve Feldman
Contact Information
- Company Name
- Gerard Huerta Design, Inc.
- Phone
- 203 256-1625
- gerardhuerta@gmail.com
- Website
- www.gerardhuerta.com
- Address
- 54 Old Post Road
Southport, CT
06890 US
- Category
- Design
- Title
- Philadelphia Classics
- Art Director
- Ed Lee
- Category
- Design
- Title
- Philadelphia Classics
- Art Director
- Ed Lee
Assignment
Album cover front and back for a variety of artists.
Approach
This is an illustration to promote all of the artists but not specifically one of them.
Results
This is an art deco inspired illustration, colorful, geometric but organic. Art Director: Ed Lee
Contact Information
- Company Name
- Gerard Huerta Design, Inc.
- Phone
- 203 256-1625
- gerardhuerta@gmail.com
- Website
- www.gerardhuerta.com
- Address
- 54 Old Post Road
Southport, CT
06890 US
- Title
- Grand Weekend
- Category
- Art & Illustration
- Art Director
- Roger Garbow
- Alex Isley
- Title
- Grand Weekend
- Category
- Art & Illustration
- Art Director
- Roger Garbow
- Alex Isley
Assignment
Create an initial "G" for Grand Weekend, an event in Lime Rock, CT for summer of '16.
Approach
Produce a unique decorative G that can be used in all aspects of promotion.
Results
Used from posters to web.
Contact Information
- Company Name
- Gerard Huerta Design, Inc.
- Phone
- 203 256-1625
- gerardhuerta@gmail.com
- Website
- www.gerardhuerta.com
- Address
- 54 Old Post Road
Southport, CT
06890 US
- Category
- Design
- Title
- Blackjack
- Art Director
- Abie Sussman
- Category
- Design
- Title
- Blackjack
- Art Director
- Abie Sussman
Assignment
Design a cover for Michael Bolton's group Blackjack.
Approach
The cover is a take-off on the Tally-Ho playing card design.
Results
Art Director: Abie Sussman
Contact Information
- Company Name
- Gerard Huerta Design, Inc.
- Phone
- 203 256-1625
- gerardhuerta@gmail.com
- Website
- www.gerardhuerta.com
- Address
- 54 Old Post Road
Southport, CT
06890 US
- Category
- Design
- Title
- Swiss Army Watch
- Art Director
- Myron Polenberg
- Category
- Design
- Title
- Swiss Army Watch
- Art Director
- Myron Polenberg
Assignment
Illustrate watch and band. Includes the original dial design and artwork.
Approach
I illustrated the watch and dial from actual parts.
Results
The illustrations were used successfully for catalog art. Art Director: Myron Polenberg
Contact Information
- Company Name
- Gerard Huerta Design, Inc.
- Phone
- 203 256-1625
- gerardhuerta@gmail.com
- Website
- www.gerardhuerta.com
- Address
- 54 Old Post Road
Southport, CT
06890 US
- Category
- Design
- Title
- Thank You
- Category
- Design
- Title
- Thank You
Assignment
This is a piece used for personal thank yous.
Approach
A Spencerian style of letter forms and cartouches.
Contact Information
- Company Name
- Gerard Huerta Design, Inc.
- Phone
- 203 256-1625
- gerardhuerta@gmail.com
- Website
- www.gerardhuerta.com
- Address
- 54 Old Post Road
Southport, CT
06890 US