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Graphis  

Portfolios

  • Gerard Huerta

Title
Love Hope Heal Life
Category
Art & Illustration
Art Director
Chuck & Terry Tannen
 
Title
Love Hope Heal Life
Category
Art & Illustration
Art Director
Chuck & Terry Tannen

Assignment

Create a visual for the Chuck & Terry Tannen Cardiac Rehabilitation Center's 46 foot wall. The four four-letter words of rehabilitation are panels: Love, Hope, Heal and Life and are each 5 feet by 10 feet.

Approach

The main word was drawn, then all the words pertaining to each phase surrounds it as hand lettering.

Results

The final panels were printed in dye-sublimation and stretched over 5x10 foot frames. As patients exercise they can view.

Category
Design
Title
CBS Masterworks Logo
Art Director
Lou Dorfsman, John Berg, Henrietta Condak
 
Category
Design
Title
CBS Masterworks Logo
Art Director
Lou Dorfsman, John Berg, Henrietta Condak

Assignment

We needed to create a logo that could be used on all covers of CBS Masterworks CDs.

Approach

The idea was to present an image that might feel like we have seen it before, classic and traditional in its design.

Results

This was a successful use of an illustrative logo. Art Directors: Lou Dorfsman, John Berg, Henrietta Condak

Category
Design
Title
Gerard Huerta Self-Promo Card
 
Category
Design
Title
Gerard Huerta Self-Promo Card

Assignment

Design an over-sized self-promotional card that would showcase hand lettering.

Approach

I took the style of the late 1800s and created this 5-matched-color card with gold stamping and tinted varnish. It was meant to mimic the printing of the times.

Results

It was a very successful promotion and received an award from the New York Art Director’s Club.

Category
Design
Title
Monterey Peninsula Country Club
Art Director
Eric Heiser
 
Category
Design
Title
Monterey Peninsula Country Club
Art Director
Eric Heiser

Assignment

This is a logo for the MPCC on beautiful Monterey Peninsula with two 18-hole courses overlooking the Pacific Ocean.

Approach

The mark is representative of the club's Spanish Colonial roots. Local folklore tells countless stories of sea serpents residing just off the coastline in the deep havens of Monterey Bay.

Results

The winged serpent is the clubs's marquee defender and protector, able to withstand the test of time. Where land meets the sea.....

Category
Design
Title
Healthcare Is A Right
Art Director
AJ Cohen
 
Category
Design
Title
Healthcare Is A Right
Art Director
AJ Cohen

Assignment

Poster design for BetterMed

Approach

This is a hand-lettered poster with a traditional and period feel.

Results

The result is to make a statement interesting to view. Art Director: AJ Cohen

Category
Design
Title
ACDC
Art Director
Bob Defrin
 
Category
Design
Title
ACDC
Art Director
Bob Defrin

Assignment

Design artist lettering for album Let There Be Rock.

Approach

This is a Gutenberg Bible-inspired lettering solution with a bit of a rock twist.

Results

Well-received as it still is the graphic for the group. Art Director: Bob Defrin

Category
Design
Title
The Hand Made Cigar Journal
Art Director
JIm Downey, Tom Connor
 
Category
Design
Title
The Hand Made Cigar Journal
Art Director
JIm Downey, Tom Connor

Assignment

This project was to produce a Victorian-inspired book cover design.

Approach

I have combined a variety of letter forms into one integrated hand-lettered design.

Results

Art Directors: Jim Downey, Tom Connor

Designer
Nick Fasciano
Category
Design
Title
Chicago XIV
Artist
Gerard Huerta
Art Director
John Berg
 
Designer
Nick Fasciano
Category
Design
Title
Chicago XIV
Artist
Gerard Huerta
Art Director
John Berg

Assignment

Create the Chicago logo as a thumb print

Approach

Rapidiograph pen on vellum

Results

The album cover resides in the permanent collection of The Museum of Modern Art.

Category
Design
Title
People's United Bank
Art Director
Michael Asphar
 
Category
Design
Title
People's United Bank
Art Director
Michael Asphar

Assignment

Create a logo in three configuations: one line, two lines and stacked words working ellipse into all three.

Results

Art Director: Michael Asphar

Category
Design
Title
The Story of America
Art Director
Dave Seager
 
Category
Design
Title
The Story of America
Art Director
Dave Seager

Assignment

Design a book cover and 12 title pages to appeal to middle school children

Approach

Lots of color and patriotic imagery

Category
Design
Title
Creative Placemints
Art Director
Karl Heine
 
Category
Design
Title
Creative Placemints
Art Director
Karl Heine

Assignment

This is the cover of a candy tin for a company called "creativeplacement." Their purpose is to place designers and art directors in jobs. This candy was given to the clients as a promotion.

Approach

The look was to be friendly with a slightly historical flavor.

Results

Art Director: Karl Heine

Category
Design
Title
Nabisco
Art Director
Craig Bernhardt/Janice Fudyma
 
Category
Design
Title
Nabisco
Art Director
Craig Bernhardt/Janice Fudyma

Assignment

This is an update to an existing logotype drawn for Bernhardt/Fudyma Design Group

Results

Art Directors: Craig Bernhardt/Janice Fudyma

Category
Design
Title
Liquid Nails
Art Director
George Wargo
 
Category
Design
Title
Liquid Nails
Art Director
George Wargo

Assignment

Create a masculine logo for a contractor's product

Approach

Bold, yet very legible

Category
Design
Title
Bear Stearns
Art Director
Craig Bernhardt/Janice Fudyma
 
Category
Design
Title
Bear Stearns
Art Director
Craig Bernhardt/Janice Fudyma

Assignment

This is a logo drawn for Bernhardt/Fudyma Design Group of a financial service company that was a victim of the mortgage crisis of 2008.

Approach

This was a revise and updated look of an older word mark.

Results

Art Directors: Craig Bernhardt/Janice Fudyma

Category
Design
Title
Krista
 
Category
Design
Title
Krista

Assignment

Design a logotype for a soprano/musician.

Category
Design
Title
Swiss Army Original Watch
Art Director
Myron Polenberg
 
Category
Design
Title
Swiss Army Original Watch
Art Director
Myron Polenberg

Assignment

Design and draw the dial art for the Original Swiss Army Watch designed by Myron Polenberg.

Approach

Utilitarian, legible

Results

This watch launched a successful line for Swiss Army. Art Director: Myron Polenberg

Title
Botega Veneta Logo
Category
Art & Illustration
Art Director
Doug Lloyd
Joe Rotondi
Ad Agency
Lloyd & Co.
 
Title
Botega Veneta Logo
Category
Art & Illustration
Art Director
Doug Lloyd
Joe Rotondi
Ad Agency
Lloyd & Co.

Assignment

The assignment was to rework the logo for clarity on small devices.

Approach

Many variations were done and we arrived at this.

Results

Good!

Category
Design
Title
American Custom
Art Director
Bruce Martin
 
Category
Design
Title
American Custom
Art Director
Bruce Martin

Assignment

Create a three-color silk screen t-shirt design

Approach

The company alters Harley-Davidson tailpipes to sound different. The approach was to appeal to the cyclist enthusiast.

Category
Design
Title
Breeders' Cup '95
Art Director
Barbara Rosenwach
 
Category
Design
Title
Breeders' Cup '95
Art Director
Barbara Rosenwach

Assignment

Create theme artwork to be used for all aspects of the event

Results

Art Director: Barbara Rosenwach

Category
Design
Title
The Bible in America
Art Director
Bob Engle
 
Category
Design
Title
The Bible in America
Art Director
Bob Engle

Assignment

Design and illustrate a Newsweek cover.

Approach

The idea was to design a page from a book in the pre-typography days, the days of scribes, who hand-drew and illustrated pages.

Category
Design
Title
Patients' Bill of Rights
Art Director
AJ Cohen
 
Category
Design
Title
Patients' Bill of Rights
Art Director
AJ Cohen

Assignment

Design a Patient's Bill of Rights for Hospital and Doctors' offices.

Approach

Design what is technical information to be interesting to the viewer.

Results

A combination of lettering design and interesting color makes for an interesting poster. Art Director: AJ Cohen

Category
Design
Title
Super Bowl XXVIII
Illustrator
Roger Huyssen/Gerard Huerta
Art Director
Brad Jansen
 
Category
Design
Title
Super Bowl XXVIII
Illustrator
Roger Huyssen/Gerard Huerta
Art Director
Brad Jansen

Assignment

This is the theme art for all uses of promotion of Super Bowl event.

Approach

Since the teams are not known when promotion is done the artwork concentrates on the city in which it will be played.

Results

Illustrators: Roger Huyssen/Gerard Huerta; Art Director: Brad Jansen

Category
Design
Title
Swiss Army
Art Director
Myron Polenberg
 
Category
Design
Title
Swiss Army
Art Director
Myron Polenberg

Assignment

Logo design for company

Approach

Word mark

Results

Art Director: Myron Polenberg

Category
Design
Title
Spelling Entertainment
Art Director
Jon Ferrari
 
Category
Design
Title
Spelling Entertainment
Art Director
Jon Ferrari

Assignment

Logo design for company

Approach

Monogram/mark

Results

Art Director: Jon Ferrari

Category
Design
Title
Clint Eastwood Bronco Billy
Illustrator
Roger Huyssen/Gerard Huerta
Art Director
Bill Gold
 
Category
Design
Title
Clint Eastwood Bronco Billy
Illustrator
Roger Huyssen/Gerard Huerta
Art Director
Bill Gold

Assignment

Design a poster and lettering for use in the film and one-sheet advertising.

Approach

The design is based on 1880's style circus posters.

Results

The piece was used in the film, the lettering on Bronco Billy's truck. Art Director: Bill Gold; Illustrators: Roger Huyssen/Gerard Huerta

Category
Design
Title
The Search For Spock
Art Director
Tal Stubis, Spiros Angelikas
 
Category
Design
Title
The Search For Spock
Art Director
Tal Stubis, Spiros Angelikas

Assignment

Create a one-sheet poster with an image of Spock embossed in the darkened sky.

Approach

I "logoized" Mr. Spock and beveled his image. The photographic space ships were added to the artwork.

Results

This was a simple but effective movie poster design. Art Directors: Tal Stubis, Spiros Angelikas

Category
Design
Title
Concours D’Elegance
Art Director
Peter Ortali
 
Category
Design
Title
Concours D’Elegance
Art Director
Peter Ortali

Assignment

Create a logo for a high-end annual classic auto show.

Approach

This logo reflects the spirit of the show.

Results

Art Director: Peter Ortali

Category
Design
Title
Szell/Dvorak
Art Director
John Berg
 
Category
Design
Title
Szell/Dvorak
Art Director
John Berg

Assignment

Album cover design

Approach

Design is based on the period that the composition was created.

Results

Art Director: John Berg

Category
Design
Title
The New Boom
Art Director
Bob Ciano
 
Category
Design
Title
The New Boom
Art Director
Bob Ciano

Assignment

Create a cover design for a magazine cover.

Approach

A phoenix rising was the imagery the art director wanted.

Results

Art Director: Bob Ciano

Category
Design
Title
Blue Buffalo Company
Art Director
Emily Johnson
 
Category
Design
Title
Blue Buffalo Company
Art Director
Emily Johnson

Assignment

Design a “general store” style of lettering for trade show signage.

Approach

I designed period lettering in the style of a Victorian sign maker.

Results

Art Director: Emily Johnson-Russo

Category
Design
Title
National Guitar Museum
Art Director
HP Newquist
 
Category
Design
Title
National Guitar Museum
Art Director
HP Newquist

Assignment

Design a logo for a permanent collection of vintage acoustic and electric guitars.

Approach

I designed a simple mark and lettering to represent this fine collection

Results

Logo is used for all aspects of signage, promotion and marketing of sales materials. Art Director: HP Newquist

Category
Design
Title
Blue Öyster Cult
Illustrator
Gerard Huerta/Danny Wong
Art Director
John Berg
 
Category
Design
Title
Blue Öyster Cult
Illustrator
Gerard Huerta/Danny Wong
Art Director
John Berg

Assignment

Lettering for album cover, revived for 2012 40th anniversary boxed set.

Approach

The lettering was based on Gutenberg Bible type with a car marque look, reflecting the theme of a church, limo and title, “On Your Feet or On Your Knees.”

Results

Art Director: John Berg Illustrator: Gerard Huerta/Danny Wong

Category
Design
Title
National Catholic Register
 
Category
Design
Title
National Catholic Register

Assignment

Create a masthead and colophon

Approach

The challenge here was to organize a lengthy title and illustration in a classic look.

Category
Design
Title
Rick Derringer Album Cover
Photographer
Don Hunstein
Model Maker
Nick Fasciano
Art Director
John Berg
 
Category
Design
Title
Rick Derringer Album Cover
Photographer
Don Hunstein
Model Maker
Nick Fasciano
Art Director
John Berg

Assignment

Design a logo for Rick Derringer that could be constructed and photographed.

Approach

I designed a decorative logo with outline. This was constructed from stainless steel, mother of pearl and rosewood.

Results

Art Director: John Berg; Photographer: Don Hunstein; Model Maker: Nick Fasciano

Category
Design
Title
Architectural Digest Masthead
Art Director
Mary K. Baumann, Will Hopkins, Jeff Nemeroff
 
Category
Design
Title
Architectural Digest Masthead
Art Director
Mary K. Baumann, Will Hopkins, Jeff Nemeroff

Assignment

Masthead design for magazine

Approach

Classic and elegant drawing of a long title

Results

Art Director: Mary K. Baumann/Will Hopkins/Jeff Nemeroff

Category
Design
Title
Type Directors Club Logo
Art Director
B. Martin Pedersen
 
Category
Design
Title
Type Directors Club Logo
Art Director
B. Martin Pedersen

Assignment

Design a logo/monogram for the TDC

Approach

The idea is to integrate the letters into a classic configuration. The TDC has been around for a long time so a general feel of history was intended.

Results

The monogram is classic, legible at all sizes, and distinct. Art Director: B. Martin Pedersen

Category
Design
Title
Super Bowl XXXIV
Art Director
Brad Jansen
 
Category
Design
Title
Super Bowl XXXIV
Art Director
Brad Jansen

Assignment

Create lettering for theme art to compliment an illustration in the style of fruit crate artwork.

Approach

I developed a highly-illustrated style of lettering incorporating the Super Bowl Trophy.

Results

The artwork was used on all aspects of promotion and marketing of the event. Art Director: Brad Jansen

Category
Design
Title
1965 Stratocaster
Art Director
HP Newquist
 
Category
Design
Title
1965 Stratocaster
Art Director
HP Newquist

Assignment

This artwork is part of a series of 18 specific vintage guitars designed between 1951 and 1961 that are still sold today in the same form as when created. There is virtually nothing in industrial design with the exception of some musical instruments that has this trait.

Approach

Since most vintage guitars are quite distressed because of age the idea was to glorify their design by making them new and shiny. This was created in Illustrator as vector artwork.

Results

The actual size prints are framed and exhibited in The National Guitar Museum, a traveling exhibit of vintage guitars. Art Director: HP Newquist

Category
Design
Title
Illegal Stills
Writer
John Berg
Art Director
John Berg
 
Category
Design
Title
Illegal Stills
Writer
John Berg
Art Director
John Berg

Assignment

Create a "whiskey" label which would be pasted on a jar and photographed for a Stephen Stills album.

Approach

Moonshine would probably be a hand-written label or none at all....this one goes over the top.

Results

Great idea by John Berg, who also wrote the copy.

Category
Design
Title
St. Cecilia Consort
Art Director
Mac Cooney
 
Category
Design
Title
St. Cecilia Consort
Art Director
Mac Cooney

Assignment

Logo design for "A professional group of musicians committed to preserving the musical heritage of the church by performing high-quality music from chant to modern motets."

Approach

Lettering based on Gutenberg's Bible.

Results

This was a very appropriate solution for the client.

Category
Design
Title
Gerard Huerta Portrait
 
Category
Design
Title
Gerard Huerta Portrait

Assignment

Self-portrait for use instead of a photo

Approach

I drew this is the style of George Bickham's book The Universal Penman, a collection of lettering and imagery done in the Spencerian style of writing.

Category
Design
Title
Bill Of Rights
Art Director
AJ Cohen
 
Category
Design
Title
Bill Of Rights
Art Director
AJ Cohen
Title
DGN Guitar Design
 
Title
DGN Guitar Design

Assignment

This is a design (and illustration) for an electric guitar built by Dan Neafsey of DGN Guitars.

Category
Design
Title
Duchess
Art Director
George Wargo
 
Category
Design
Title
Duchess
Art Director
George Wargo

Results

Art Director: George Wargo

Title
Raydio
Photographer
John Barrett
Construction
Nick Fasciano
Art Director
Steve Feldman
 
Title
Raydio
Photographer
John Barrett
Construction
Nick Fasciano
Art Director
Steve Feldman
Category
Design
Title
Philadelphia Classics
Art Director
Ed Lee
 
Category
Design
Title
Philadelphia Classics
Art Director
Ed Lee

Assignment

Album cover front and back for a variety of artists.

Approach

This is an illustration to promote all of the artists but not specifically one of them.

Results

This is an art deco inspired illustration, colorful, geometric but organic. Art Director: Ed Lee

Title
Grand Weekend
Category
Art & Illustration
Art Director
Roger Garbow
Alex Isley
 
Title
Grand Weekend
Category
Art & Illustration
Art Director
Roger Garbow
Alex Isley

Assignment

Create an initial "G" for Grand Weekend, an event in Lime Rock, CT for summer of '16.

Approach

Produce a unique decorative G that can be used in all aspects of promotion.

Results

Used from posters to web.

Category
Design
Title
Blackjack
Art Director
Abie Sussman
 
Category
Design
Title
Blackjack
Art Director
Abie Sussman

Assignment

Design a cover for Michael Bolton's group Blackjack.

Approach

The cover is a take-off on the Tally-Ho playing card design.

Results

Art Director: Abie Sussman

Category
Design
Title
Swiss Army Watch
Art Director
Myron Polenberg
 
Category
Design
Title
Swiss Army Watch
Art Director
Myron Polenberg

Assignment

Illustrate watch and band. Includes the original dial design and artwork.

Approach

I illustrated the watch and dial from actual parts.

Results

The illustrations were used successfully for catalog art. Art Director: Myron Polenberg

Category
Design
Title
Thank You
 
Category
Design
Title
Thank You

Assignment

This is a piece used for personal thank yous.

Approach

A Spencerian style of letter forms and cartouches.

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