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LD Products is one of the largest online retailer of ink, toner, and printer supplies for consumers and small businesses. Starting from humble beginnings in a garage to a multimillion dollar company it was time for a brand update. This would help align the overall look and messaging, plus reflect the quality and customer helpfulness LD is known for.
Because of the positive history and strong core values it was important to keep the heritage and roots of the company as part of it's updated look. The visual cues of what makes LD authentic and relatable became a big focus starting with the logo. Instead of a complete change the new design was executed as an evolution, morphing and modernizing of the original. The colors CMY are strong identifiers in the world of print and were already established as part of the branding. It was decided to better frame these pop colors in contrast with black and white in a way that personalized the customer's perception of the company.
The results were meant to be visually impactful and simple in a style that would work on the website and the many digital elements surrounding online commerce. This same styling and messaging had to also work for product packaging that would be seen first on the online and then received as a physical box. After the new identity was launched LD received praise from both employees and consumers through surveys and customer service feedback. Some of the input stated that LD had become more memorable and perceived as a trustworthy. In an industry where the product quality varies widely this resulted in happier customers that were more likely to return. Employees embraced the design with the introduction of branded items like pens, coffee mugs and apparel that reinforced a sense of community and culture.
The Hydra poster is one method to market the the launch of this very high end color-perfect printer cartridge.
The logo was created for this poster and packaging to grab attention by representing the name through iconic image. Deep hues were vital in conveying the color range of cyan, magenta, and yellow. Movement was important to give a sense of inks and internal mechanism of the drum spinning.To not take ourselves to serious the tag line was added to put a further spin on the wording.
Customer engagement and inquiry doubled at each location where these were postered. Client said the image also worked a s status symbol for quality and great color reproduction.
Create a poster using a custom type for inkjets printers. The inkjet printer format is LD Products biggest selling cartridges and they wanted to capitalize on the success with customers.
Because inkjet printers and cartridges are not the most exciting or unique product we wanted to create a unique typeface that was drawn-up to represent the flow and liquid feel of ink. Because the target market consist of a younger creative demo, at home businesses it was important to make the execution of color and type come off modern and artistic.
Sales and awareness increased at locations where posters were posted. The client commented that the design helped to start conversations about inkjet printers that in the past may have come off as a forced sales pitches.The bonus was that customers and employees asked to keep posters to frame or hang up as a visually fun to look at wall art.
In the off-market print industry Speedyinks wants to be known as the fastest distributor from ordering to fulfillment. They have already established themselves as a company big on performing to get you what you need, fast.
The brandi look was already edgy and distinctive with their dark crisp packaging as opposed to competitors with more bright white and often plain styles. We wanted to capitalize by
• Interlocking the logo type in a way that moved your eye quickly as you read the name
• Playing up the dark rich background giving sense of depth and layering
• Motion blur stripes and intersecting type pushed the idea of speed and organized chaos
• The image overall was created to capture a sense of coolness and hipster style which is the hallmark of the employee culture
The poster was sent out to business and loyal customers and we discovered that almost everyone we spoke with actually hung it up due to it's visual appeal. Many said the it increased their brand perception that they had of fast turnarounds. Employees who have become brand advocates by their own unique style and edginess said that they felt it represented the get-it-done attitude they had as customer service reps.This poster helped to rebrand the packaging as well as set style guidelines for future marketing assets.