The project was to create a new brand from a scratch. The comple brand strategy was as a task, naming, identity program, colors, branding were all part of the project.
We first started by finding a name for the business that has to do with shoes, selling on store and online. Our proposal was OSSA, which has a meaning of the foot-bones (Latin based word). The creative approach to designing the identity - we wanted to have a youngish look and fresh colors. We made a trademark by combining all the letters of the name. The two SS on the middle were flipped one against the other, symbolizing the left-right feet of human body. Both of them are creating the symbol of a heart, which symbolizes Live and meanwhile looks fancy for attracting wider group of people from any age. OSSA lettering (typeface) were designed by us, and are totally custom made for the client. The whole logo is square ratio, and is very easy for usage.
Results were amazing, the online store and branding of the stores was finished/launched on 18th of August 2022, and the sales are going great acooring to the client.