Assignment was to create a logo for a new life settlement company that calls itself Mason Finance, and the idea was to find something that looked professional and matched the name.
Approach
We brainstormed on how we could create trust and have a simple logo that wasn't confusing, yet easy recognizable. So we came up with the spade that Masons use for masonry.
Results
Everybody loved the logo and it's now the company's real logo in full use.
