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  • Fabio Issao

Design Firm
Fabio Issao
Client
UNUS
Designer
Fabio Issao
Category
Design
Country
Brazil
Title
UNUS
 
Design Firm
Fabio Issao
Client
UNUS
Designer
Fabio Issao
Category
Design
Country
Brazil
Title
UNUS

Assignment

Develop brand positioning and corporate identity for UNUS, a growing network of individuals and organizations who collaboratively work in the construction of a Wisdom Society.

Approach

Based on the fact that our society is moving from an information era into a disruptive, knowledge-based paradigm, in which raising awareness of the interdependence among us and reclaiming new ways to address society's demands through a positive and collaborative orientation are crucial for humanity's future sustainability, I've seek to enlighten the concept of interdependence and common interests which connect people in a purposeful way. The visual identity is all based on dots that get together by affinity on common goals.

Results

Since its launching through a simple online invitation to an specific event promoted by UNUS, many other related (social, spiritual and politic) initiatives got closer for a dialogue, extending the brand message to a larger audience.

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