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Develop brand positioning and corporate identity for UNUS, a growing network of individuals and organizations who collaboratively work in the construction of a Wisdom Society.
Based on the fact that our society is moving from an information era into a disruptive, knowledge-based paradigm, in which raising awareness of the interdependence among us and reclaiming new ways to address society's demands through a positive and collaborative orientation are crucial for humanity's future sustainability, I've seek to enlighten the concept of interdependence and common interests which connect people in a purposeful way. The visual identity is all based on dots that get together by affinity on common goals.
Since its launching through a simple online invitation to an specific event promoted by UNUS, many other related (social, spiritual and politic) initiatives got closer for a dialogue, extending the brand message to a larger audience.