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China’s design industry is booming. Home to prestigious design schools such as China Central Academy of Fine Arts and the Shanghai Institute of Visual Art, the country is producing a generation of talented young designers who incorporate contemporary aesthetics with a respect for traditional Chinese heritage, materials and craftsmanship. Weimar Design Engineering (China) Co., Ltd. is included on the Chinese top design firms list. Vestigio Design was requested to create the new graphic identity system for the company.
Weimar's design team creates living and work concepts at home and abroad (Mainland China, Hong Kong, Taiwan, Italy, Germany) for important clients such as Microsoft, HSBC, Haixia Fund or Nations Partners. The client wanted a clean and strong new graphic image. Geometrical lines and simple shapes based on Bauhaus were the solution for the problem.
A simple and strong one colour logotype, able to be applied on all kinds of supports
Casa International is a design magazine based in Beijing. Established in 2003, this bilingual publication’s features include architecture, interior design, product design and furniture. The expected result was to improve the magazine's image and credibility abroad.
From 2012 to 2016, graphic project and art direction by Vestigio Design