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When it comes to organic products, the usual images immediately come to mind, with green as the dominant colour on textured paper, natural, realistic pictures of the nature, and so on. Stumbras decided to present its new product – organic vodka – to its customers in a slightly different manner. First and foremost, with an intriguing design – something innovative and unique to the market. Subtle, yet rich.
Stumbras Vodka Premium Organic is produced from wheat grown on an organic farm and deep subsurface water. Its production also includes filtration through a unique linen filter – the very unique filter in the world. Though no longer grown in Lithuania, flax is still a distinctly Lithuanian plant and thus acted as the leading design inspiration. The natural, blue colour of the flax blossom, the pattern on the bottle neck reminiscent of mature flax, and the linen filter symbol are the main eye-catching design elements, while the paper used for the label, the subtle foil decor and the embossed details evoke sensations of touch.
Golden A' Design Award Winner in packaging design category (2015). Lithuanian Design Prize: Good Design (2014).
Birzu duona – one of the oldest and major bakeries in Lithuania, established in 1953. Following the oldest bread baking traditions the company always looks for innovations and reacts to market changes – when bread sticks (it. grissini) became famous in Lithuania, the bread stick line is introduced to the customers. For bakery of Biržų duona grissini sticks only natural products are used: flavor, water, salt and species. As for the customers who appreciate naturalness the company introduces bread sticks of 4 various tastes: with olive oil, with rosemary, with sesame and fried onion.
During the creation of package design we tried to create homelike and modern design, attractive for young customers looking for new tastes and appreciating naturalness and healthy life-style. The axes of package design became the game of typography and merry stories of ingredients supplemented with interesting graphical elements and bright colors. Beside the major packages the secondary package for the products was designed and approved. Furthermore, paper cup for tasting of gourmet food in shops, wine-bars, restaurants and culinary studios was designed.
Golden A' Design Award Winner in packaging design category (2013).
The vodka market leader in Lithuania, Lithuanian Vodka, in association with the famous lithuanian design team LT identity, have taken an extremely brave step – a collection of limited editions of Lithuanian vodka has been released into the market.
Its creative design marks a departure from the traditional frameworks typical of the alcoholic drinks sector in Lithuania. The special edition of Lithuanian Vodka Gold designed with modern ethnographical symbols is an unexpected link between yesterday and today. The old ethnographical symbols – oak leaves and lily flowers – have been revived. Lilies are associated with femininity. This symbol is often seen woven into compositions of the tree of life on dower chests. In the Lithuanian folklore the oak is associated with masculinity, strength and courage. From ancient times warriors would be presented with crowns of oak leaves, and now they are given to winners of sports competitions. Therefore the female and male elements are intertwined in the design, while the Lithuanian spirit is emphasised by the colours of the Lithuanian flag – yellow, green and red.
Golden A' Design Award Winner in packaging design category (2012).
Sucré – is not a brand. This is something very personal, emotional and sincere. It is an area of a cosmopolitan woman. She is educated and confident. Refined, but also not afraid to be flirtatious like the fashion world. Confectionery and fashion is the only weaknesses, which she allows to enjoy herself openly. It is not surprising that this experience of taste is accompanied by the slogan “taste-à-porter” the art of living tasty. And the axiom “less is more” has high standards in the world of pastry and is added in a sense “less, but tastier”. Over the past few years, small and colorful macaron cookies became popular in Lithuania. So we started telling the story of Sucré confectionery exactly from them. The collection of Sucré macarons consists of three lines of flavors. Classic flavors: champagne & brown sugar, pistachio with chopped nuts, sweet tonka beans. Fruit tastes: refreshing lemon, juicy strawberry & thyme, exotic passion fruit. Floral tastes: dizzy lavender, cool mint, sweet lilac.
We started building packages using the case study and the searches of appropriate construction of macarons. Confectionery is mostly shared with friends or it must be considered as a gift. It is important that the process of unpacking turned into an adventure, to make part-used cookies convenient to store on the table, and the rest of the package to remain attractive. That is how we came up with the idea of a double packaging solution which looks like two-layered dresses. We have developed individual and associative the schedule of geometric shapes for three packaging lines corresponding to different lines of colors and flavors of macarons. This design was inspired mainly by the artists of suprematism and constructivism whose influence is felt in abstract art in later times, including – minimalism and especially the currents of contemporary fashion. Seeking the additional sensory experiences, special attention was paid to board which also has its effects of coloring and printing. White minimal packaging has a difficulty in achieving a pleasant touch and effect of visibly attractive uniform surface. In cooperation with the publishing house we discovered the possibility to cover the packaging in coarse texture hybrid lacquer. It was chosen on a bright Pantone colors for the graphic elements. Some graphic elements, which do not change, were additionally applied by a high-gloss, making the logo and the taste of the line prominent referring to the embossed circle. Finally, in order to strengthen the emotional connection with customers, we wrote a letter on behalf of the Sucré. We printed it on translucent paper and put into a box as a small feminine secret.
ETNO – it's tea culture that has been cherished by Lithuanian herb factory SVF since 1883. By creating products for youthful consumer, we overcome the challenge to combine Lithuanian traditions, packaging innovations and gourmet flavors.
Modern pyramidal sachets of soft fabric, thoroughly selected components, its exquisite combinations as well as harmonious and luxurious tea flavors are revealed in new teas VEJUNE, SAULEJA, ZIEDUNE. Ethnographic sounding names and a symbolic tree of life, which became an inspiration for the ornament, revive in new packaging unexpectedly and modernly. True peace and refreshment in a cup of tea.