Tanoush Emperor packaging design is inspiration taken from mythological Indian stories, where premium rice grains were carried on horses for the king while Black colour was used to depict the bold and elite nature of the product. Researching on competitive advantage and product value proposition logo designing and brand identity is done.

Since the product was going to get launched in Australia and New Zealand market, DesignerPeople had to research competitive analysis.As a Brand strategy, we positioned the product in Healthy snacking category and beautifully showed the complete process from water harvesting, to popped using pitna on website designing.

Packaging Design, we showcased soft colours portraying the illustrative image format of water and lily.A scenic flow of the story is rendered on a package starting from front leading to back of the pack.

Products had many health benefits such as not fried only roasted, 0% fat, no maida, high protein and fibre, and many more. Hence which needed attention was displayed on the front side of a packaging design which helped product to communicate its brand message effectively.