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The client wanted to seduce its audience while making the brand solid and recognisable. Behind This Wall is a London based catering for record collectors, music lovers, DJs and all those eclectic oddities who stand to resist the digital age with black wax running through their veins. This is an ongoing series of posters announcing their events at Plastic People.
The series is a reinterpretation of the old school graphic productions from the 70’s, mostly British punk and Jamie Reid, in a sort of ‘handmade digital deconstruction’ process.
The series has gained a life of its own and each campaign is instantly associated with the promoter.