When designing a new website for your own ad agency, the site itself becomes a sample of your creative, digital and branding capabilities. Our challenge was to craft an engaging online experience for our own brand that not only introduced our newly merged firm to exciting clients and prospects, but also showcased our body of work.
Our custom, responsive website opens with a dynamic homepage experience where each sentence loops into the next, highlighting our branding philosophy and sample creative simultaneously. The menu featuring our full portfolio lets viewers browse samples by brands or projects of interest, and click for details only when interested. A secure client login section allows clients to complete and update our proprietary online creative brief. The briefs, along with detailed, custom brand guides, are stored on the site for reference by both the agency and the client.
Traffic to the new Station8 website more than doubled compared to our former website, introducing our new brand to our market with credibility and confidence. In the first year since launching our site for our newly formed firm, Station8 was invited to respond to five competitive Request for Proposals (RFPs) and won the business of all five accounts.
Design a holiday card for clients, colleagues and friends that captures the spirit of the season with a glimpse of things to come for our agency.
A translucent envelope encourages a closer look with its visible headline about the season and renewal. Inside, an intricate pop-up design highlights Station8's remodeling and transformation of an historic fire station into the agency's new offices. A hint of festive greenery in the clean, white design invites interaction and a peek in the Station's window.
Overwhelmingly positive response from recipients